Chapter 795 - 391: Making Raging Storm More Raging! Why Did the Ratings Even Drop?

Chapter 795: Chapter 391: Making Raging Storm More Raging! Why Did the Ratings Even Drop?

"Okay, Boss!" Sun Ji nodded. After the lesson his boss gave him last time, he was extremely confident about *All is Well*. He then asked, "Boss, I recorded that analysis you gave last time. When the popularity of *All is Well* reaches its peak, can I release it?"

"It’ll help us reach a new peak. The entire industry can learn a lesson from you, and everyone will see your value."

Of course, this was something that required the boss’s approval. After all, no one in the outside world had noticed this angle yet.

"Go ahead and post it. It doesn’t matter," Chen Jincheng said with a nod.

’After all, the analysis he’d given was just something he’d seen online in his past life. Even if Sun Ji didn’t post it, someone else would soon analyze it from the same perspective. Might as well use it to boost their reputation.’

’It would also make it easier to persuade Central Mother to cooperate on *Raging Storm* and have them handle some of the content restrictions. That way, he could make this life’s version of *Raging Storm* even more intense.’

’In his past life, anyone who knew about the real-life inspiration for Gao Qiqiang knew that *Raging Storm* had been filmed too conservatively. The main issue was that the "protective umbrella" was too low-level. The real-life version was the one that made sense.’

’To use the real person’s words in court: "Do you really think I’m so pathetic that I’d rig a bid for a 200 million demolition project and pull these low-level stunts?"’

’So, if Central Mother got involved, they could push the envelope with the content. If *In the Name of the People* could do it, so could his new *Raging Storm*.’

’He believed that this world’s version of *Raging Storm* would definitely be even more intense than the one from his past life. It would absolutely set a new, terrifying record—one that would make future television dramas despair.’

’The thought alone was thrilling.’

On the other side of town, Huang Zhen of Penguin Film and Television had also led his team in selecting advertisers. And with their experience far surpassing that of Er Shi Xingchen, they had already made contact and held the first round of negotiations.

But there was a small hiccup. The head of advertising reported, "President Huang, we’ve run into a problem with the negotiations. After we made our announcement, a flood of new posts and videos appeared online, bashing our show and featuring malicious edits and commentary. As a result, the advertisers are hesitant and won’t agree to the price we offered."

When Huang Zhen heard this, he felt his anger rise and cursed, "Damn it."

’He knew this had to be Chen Jincheng’s handiwork again. He just hadn’t expected the advertisers to be swayed, even with the data right in front of them.’

’How despicable.’

Huang Zhen frowned and said, "Go back and renegotiate. We can offer them a performance-based deal. If the average viewership per episode fails to stay above 80 million, we’ll only charge half the advertising fee. But if the average per episode breaks 100 million, the fee will increase by 20% on top of our proposed rate."

"Understood, President Huang." The head of advertising nodded and immediately went to handle it.

It wasn’t until evening that the head of advertising finalized the deals. That night, they embedded the new ads into the commercial breaks.

Huang Zhen was very pleased with this outcome. The performance-based deal was set. Now, as long as the average viewership broke 100 million per episode, they would earn 20% more than their initial projections. He took the employees who had worked overtime out to a restaurant to celebrate.

’Now, all they had to do was wait for the new data tomorrow and let the numbers speak for themselves.’

In his cheerful mood, he drank quite a bit. When he got home, he crashed as soon as he hit the pillow.

He slept soundly that night. The next morning, he woke up feeling relaxed, and after washing up and eating breakfast, he headed to the company. The moment he got to his office, he made a call and ordered, "The data for the three shows comes out today. Report it to me the second you have it."

After giving the order, he started handling some business. First up were two major shows. One was *Joyful Years*, a drama adapted from a novel with huge online buzz. It was their trump card, the show they were banking on to be a massive hit.

The other was a new adaptation of *Heaven Sword and Dragon Saber*. This was another series they had meticulously prepared. All signs indicated that this show would be a huge success; it was an S+ tier major production that they had poured all their resources into producing themselves.

’So, if *Taking Dad to Study Abroad* is a hit, followed by *Joyful Years*, and they acquire one or two more hit shows in between, Penguin Film and Television will be the biggest winner in the first half of 2019.’

’At that point, they wouldn’t just crush Er Shi Xingchen Film and Television, but iQiyi as well. It would be no problem to surpass them and become the industry leader.’

Just as Huang Zhen was dealing with matters related to *Joyful Years*, his assistant suddenly rushed in, reporting in a panic, "President Huang! This is bad! Something’s wrong."

Huang Zhen’s brow furrowed instantly, and he snapped, "What’s bad?"

The assistant quickly handed over the newly released data. "President Huang, look at today’s numbers. They’re... they’re really not right."

Frowning, Huang Zhen took the report and his eyes went wide. "How is this possible?"

The data on the page left him completely stunned. ’Why is the viewership rating for *Taking Dad to Study Abroad* not even at 1%?’

’And the view count on Penguin Video... why did it drop by 15 million?’

"Impossible. Absolutely impossible," Huang Zhen muttered, unable to believe it was real.