Chapter 794 - 391: Make Raging Storm More Raging! How Did the Ratings Drop?

Chapter 794: Chapter 391: Make Raging Storm More Raging! How Did the Ratings Drop?

Therefore, revenue from member subscriptions would be low. They would have to make the money back through advertising, especially since they’d spent 520 million to acquire the show.

Securing advertisers for a TV series happens in several phases. The first is the project preparation phase, which means contacting advertisers during the scriptwriting and project approval stages. A classic example of this was *Qingyun Year 2* in his past life.

This kind of treatment was usually reserved for sequels to massive hits.

Alternatively, a highly-respected director and core creative team could also attract advertisers at this stage.

Other opportunities arose during filming, as well as during the release scheduling and promotional warm-up phases.

However, these advertising deals were handled by the production company and the television networks, having little to do with the streaming platform itself.

For a streaming platform like theirs, launching its first series, they had to wait until after it aired. They could then negotiate with advertisers based on the show’s performance and market feedback, locking in ad placements. If the show’s popularity continued to climb, they could even attract additional advertisers.

In his past life, when *All is Well* first began airing, its advertising revenue was underwhelming. Across the first fifteen episodes, all the product placements—from Diamond and Platinum tiers down to A+, A, and B tiers—only brought in a combined 80 million.

But after the show blew up, additional ad placements increased the streaming platform’s advertising revenue by another 200 million-plus.

Combined with its status as a "king of dramas" after the finale, the show had a long-tail effect, attracting even more post-broadcast advertising investment. The platform’s total ad revenue ended up exceeding 300 million.

But in this life, *All is Well* was a hit right from the start. Its revenue would surely be much higher, and making back the 520 million cost through advertising alone would be no problem.

Any revenue from new member subscriptions would be pure profit. More importantly, the increase in registered users and daily active users was the true lifeblood of a streaming platform.

That afternoon, Chen Jincheng got in the car with Ximeng and headed back to Coastal City.

Meanwhile, Sister Hehe was taking Long Ni to the airport that afternoon.

Watching the Rolls-Royce drive away, Sister Hehe couldn’t resist asking Long Ni again, "Are you sure you don’t want to be my closest sister? If you become my darling little sister, I’ll do whatever it takes to make you a Xiaohua."

Seeing her boss bringing this up again, Long Ni could only gaze at the departing Rolls-Royce and say awkwardly, "But... he’s already gone."

Hearing this, Sister Hehe wrapped an arm around her waist. "That’s exactly what I was waiting to hear! There’ll be plenty of opportunities later."

As she spoke, she pulled out her phone, opened Chen Jincheng’s WeChat, and handed it to Long Ni. "Send him a message. Tell him to give Long Ni the female lead in *Raging Storm*. Say she’s willing to do *anything*!"

"Huh?" Long Ni stared at her boss, completely stunned.

’Can you even do that?’

She knew the entertainment industry could be a messy place, but with this boss, it wasn’t messiness she felt—it was depravity.

’This boss is truly wicked.’

"Not willing?" Sister Hehe asked again.

Long Ni finally bit her lip and sent the message to Chen Jincheng: "For *Raging Storm*, arrange a lead role for Long Ni. She’s willing to do anything."

After sending it, she returned the phone to Sister Hehe, her face flushed red.

「Inside the Rolls-Royce.」

Chen Jincheng received a notification from Sister Hehe’s account and checked it immediately. He froze for a moment when he saw the WeChat message.

Ximeng, leaning against his chest, saw the message. "Boss, you really know how to have your cake and eat it too, don’t you? I knew you wouldn’t be so nice to that Long Ni for no reason."

"What the hell," Chen Jincheng said, exasperated. "What kind of person do you all think I am?"

’He knew this had to be Sister Hehe’s doing, acting on her own again.’

Ximeng leaned in and whispered in his ear, "Boss, take me with you next time you visit Sister Hehe. I don’t mind if Long Ni joins either. We don’t have to play Fight the Landlord; we can play Bomb instead."

"My reputation is being ruined by all of you," Chen Jincheng huffed, trying to project the image of an honorable man.

’Still,’ he thought, ’for *Raging Storm*, should the female lead be Meng Yu or the ’Big Sister-in-law’ character?’

’In any case, besides the central character of Gao Qiqiang, the other roles had to be filled by his own company’s actors. The key was that he couldn’t just cast anyone; they had to be able to carry their roles. And his company only had a few female artists.’

’Tian Xiwei and Meng Ziyi’s images weren’t right for the parts, and they were already filming lead roles elsewhere, so they were out.’

’Zhang Ao’ai, on the other hand, could audition for the ’Big Sister-in-law’ role. Her acting skills were solid. It was worth a try, anyway.’

’And have Long Ni play Meng Yu? In his past life, some people had thought she would have been a better fit for the role.’

’Meng Yu is considered the female lead, right?’

’Maybe Li Muchen could try out for Gao Qilan?’

’Well, they could all audition. If it didn’t work out, he’d figure it out then.’

「That afternoon, Chen Jincheng returned to Coastal City.」

The moment he got back to his office, Sun Ji came in. He plugged in a USB drive, which contained advertising materials. It was a list of potential sponsors with bigger names and higher offers, pre-screened by the film department’s advertising team.

He took a look, and the very first name on the list surprised him. It was the Rice Group. Their offer for a Diamond-tier advertising slot was 30 million.

"President Lei really trusts me. I can’t let him down. Prioritize their ad and get it up first," Chen Jincheng said decisively. He knew President Lei was showing him support, but he was also confident that the show wouldn’t disappoint him in the end.

After that, he selected several other brands that currently had no negative press—Nongfu Spring, Bosch, Duoli, Beike, and so on. "Go negotiate with these companies," he said. "The price needs to be higher. You can offer a performance-based agreement, contingent on future viewership ratings breaking 2% and average views per episode surpassing 100 million."

"The Diamond-tier investment, at a minimum, must be higher than Rice’s 30 million. Consider their 30 million our ’friendship price.’"

’President Lei had been more than fair, so it was only natural for him to return the favor.’

’Besides, for a blockbuster show like this, a Diamond-tier ad slot was easily worth over 30 million. He was sure those sponsors would be willing to take the gamble.’