Chapter 138 - 103: What Happens When an Egg Hits a Rock?

Chapter 138: Chapter 103: What Happens When an Egg Hits a Rock?

"Muxue, this promotional video is great." Zhang Lin approved of the video.

"I’ll post it then."

"Okay!"

After Lin Muxue got busy, a thought occurred to Zhang Lin.

The Seven-Color Flower Sea was indeed meant to take over from the canola flower sea, but this time, he faced a problem: Kailin Investment had also created a flower sea.

Even though he knew the Seven-Color Flower Sea would utterly crush Kailin Investment’s version, he didn’t want to give them any chance of survival. Therefore, he had to be clever with the pricing.

Normally, a flower sea’s blooming period is limited. If the price is set too low, you’re guaranteed to lose money.

A typical flower sea is usually priced around 30 yuan. If it generates enough buzz to become a viral hotspot, or if it’s truly beautiful, then a higher price is normal—like the 50-yuan ticket for the canola flower sea.

So, if he set the price at 30 yuan, it would leave Kailin Investment’s flower sea with nowhere to go.

His flower sea was better and more beautiful, yet it was only 30 yuan. The competition would have to go lower, but below that price point, they would definitely suffer a huge loss, while he could still turn a profit.

This could be considered another way of using capital to crush the competition.

As the saying goes, not losing is a form of winning. That was basically the principle here.

’So, 30 yuan it is!’

...

At Kailin Investment Company, Li Shen handed the edited video to Zhao Neng. "President Zhao, this Meadow Sage Flower Sea of yours is really something. The video editing and the filtered effects look great. I wish you great success with your flower sea."

"Thank you, Photographer Li. I hope we can work together again in the future." Zhao Neng had seen the video and was very satisfied, so he was a bit more polite to the man. Otherwise, he wouldn’t have given a mere TV station photographer the time of day.

After Li Shen and his team left, Zhao Neng summoned his assistant. "Is the booking system ready?"

The assistant nodded. "It’s all set up. People can book tickets online directly."

Zhao Neng nodded and immediately gave an order, "Post the promotion for the Meadow Sage Flower Sea online right away. Use the headline: ’Besides the Canola Flower Sea, You City Now Has a Meadow Sage Flower Sea!’ Put one million yuan directly into boosting it. I want the Meadow Sage Flower Sea to start trending as quickly as possible."

"Yes, President Zhao!" The assistant understood his boss’s intention. They were piggybacking on Li Yuan Farm’s popularity one last time.

Then, he asked, "President Zhao, what about the price for the flower sea?"

Zhao Neng thought for a moment and said, "After this wave of promotion, our flower sea will definitely be trending. It’ll be a viral attraction, just like Li Yuan Farm’s canola flower sea. 50-yuan tickets."

Before long, with a one-million-yuan boost and by piggybacking on Li Yuan Farm’s popularity, Kailin Investment’s promotion for the Meadow Sage Flower Sea did indeed quickly start trending.

Enhanced by filters, the meadow sage looked truly beautiful, and many people were captivated.

"I can’t believe You City has another flower sea!"

"I was planning to visit You City tomorrow, but Li Yuan Farm has already stopped selling tickets for its canola flower sea. Now that there’s another flower sea, I guess I can check it out."

"Yeah, it’s worth a look. Already booked my ticket!"

"..."

After the promotion went live, Zhao Neng kept his eyes glued to the video’s comment section. Seeing these comments, the smile on his face grew wider and wider.

This was the benefit of piggybacking on Li Yuan Farm’s popularity. Combined with the one-million-yuan boost, it would ensure all of Li Yuan Farm’s fans saw the ad, attracting a good number of them.

That was precisely why he wanted to strike first. If Li Yuan Farm had also started promoting its flower sea, the effect would have been much weaker.

But as things stood, his Meadow Sage Flower Sea was already trending and had generated buzz. Even if Li Yuan Farm started promoting their own flower sea now, the existing hype would tempt Li Yuan’s visitors. They’d feel an urge to see both and check in at each location.

Unless the other party’s flower sea could truly crush theirs, with a massive difference in quality.

But just as many online influencers had analyzed, was a flower sea on the level of Li Yuan Farm’s canola fields something that could be easily created?

He had recently been studying information on flower seas from all over the world, and he truly hadn’t found a single one as beautiful and aesthetically pleasing as Li Yuan Farm’s canola flower sea.

’It can’t be that the whole world is one way, and your Li Yuan Farm is the sole exception, right?’

’That’s impossible!’

It wasn’t just positive reviews on the promotional video; good news kept pouring in for Kailin Investment’s flower sea ticket sales. As the promotion spread, the number of bookings kept increasing.

"President Zhao, we’ve already broken 1,000 bookings in just a short time," the assistant said, his face flush with excitement.

That was equivalent to 50,000 yuan in revenue.

Zhao Neng was also beaming. If they could sell 5,000 tickets today, that would be 250,000 yuan in ticket revenue. If he then set up some other businesses around the flower sea, reaching a daily income of 300,000 yuan would be no problem.

Once the campsite opened, it would also boost the flower sea’s revenue.

In that case, even though the total investment in the flower sea reached 20 million yuan, he could definitely break even within two months. Given the blooming period of meadow sage, he could even turn a small profit.

Naturally, the more tickets sold each day, the faster he would recoup his investment.

But that wasn’t the main point. The most important thing was that he could use this flower sea to attract a large number of tourists.

Clearly, Zhao Neng’s plan was an excellent one.

But when he looked at the comments on the promotional video again, a sudden flood of new comments made his expression turn ugly.

"Li Yuan Farm launched a flower sea too, and theirs is obviously much prettier than this one."

"Just came from Li Yuan Farm’s account. Their Seven-Color Flower Sea is clearly more beautiful."

"That’s right. Their promotional video looks authentic. The filter on this one is obviously way too strong."

Comments like these appeared more and more frequently, and the comment section was rapidly turning into a forum for criticizing them.