Chapter 288 ·For Sale. Product. Perfect for Fans (2)

For 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󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄂Sale. Product. Perfect for Fans (2)

MD, a term meaning product planning.

It's important in every company, but MD in '#Fandom' meant something different.

This was because of the nature of the merch products they sold.

"The buyers of merch, our customers, are not ordinary people."

The MD manager spoke with even more confidence than before.

"The main reason why customers buy merch is, so to speak, 'that what you know-ship'."

"... Pardon?"

He pronounced it especially carefully, but Lee Gyeongbok's eyes grew round. At this, the manager quickly added an explanation.

"Ah, it's never meant in a bad way. What I mean is, there needs to be an element that lets customers—fans—recognize each other. Only then do the customers feel a sense of 'belonging'."

"That's definitely true."

When Lee Gyeongbok turned his eyes, Park Juho nodded with a serious expression.

"From the perspective of someone who buys merch, that makes sense. I buy a lot of merch, so I get it."

"Ah, right."

Lee Gyeongbok recalled his friend's room when he had visited Park Juho's house.

"You buy official merch with just Sweeties member photos or autographs, but what makes you really want to buy is actually unofficial merch."

"Unofficial? Isn't all merch official?"

"You have no idea. There's a ton of unofficial character merch made using nicknames fans have given to each member. Of course, you should only buy those used for support fundraising, not the ones made by business-minded sellers just for their own profit."

"Ah... I see."

As Park Juho spoke so freely, even Lee Gyeongbok and the manager were a bit taken aback. But the manager soon regained his composure and steered the topic back.

"That's an excellent point! In that sense, for a streamer like Purple, 'memes' are an essential element."

As attention turned back to him, the manager beamed and clapped his hands.

"Whew, researching for this, I realized just how amazing Purple is. Of course, it's unusual for a three-month streamer to sell merch, but in that short time, so many memes have come up."

Alongside those words, a new presentation was projected. Looking at the meme list laid out before them, Lee Gyeongbok and Park Juho uttered short exclamations.

"Oh?"

"You're well prepared."

At their reaction, the manager returned a satisfied smile.

"Seeing your reactions makes all the preparation worth it. As soon as we scheduled the meeting, our MD team immediately sorted through them."

"But the entry hasn't been finalized yet?"

"Even if you didn't sign, I planned to send this data to you. Who knows? Maybe seeing this would make you change your mind. Though now that the contract is done, it's all good."

Lee Gyeongbok was once again impressed. What a service-minded place, he thought.

'It's probably because it's Gyeongbok.'

On the other hand, Park Juho was a bit more skeptical. Surely, they didn't prepare this way for every streamer.

Meanwhile, the manager's expression grew serious once again.

"Returning to the main point: merch is a gift for fans, but strictly speaking, it's a product."

"That's true."

"Yes, merch is still business. From a business perspective, we can't use every meme on this list. We have to select what's most viable."

At that, Park Juho pushed up his glasses and smiled faintly.

"Of course. I thought the order was odd, but you'd actually sorted the list by commercial viability, right?"

"Wait, how did you know?"

"Really?"

With those words, not just the manager but Lee Gyeongbok looked surprised. Park Juho pointed at the very bottom of the list.

"The 'Bark President' meme from Bark should, by chronology, be much higher. It's also a fairly significant meme to Purple. But it's not suitable to turn into merch."

"Oh? Why not?"

"Because the core audience is limited. It's really only Bark's fans who like this meme. There wouldn't be much demand."

At Park Juho's answer, the manager involuntarily clapped.

"Exactly! Wow, you really read our intentions. This discussion may finish even quicker than I thought."

While Lee Gyeongbok was convinced, he immediately voiced a doubt.

"By that logic, why is 'Unique Sword' near the top? That started as an EldenSoul meme too, right?"

"It started there, yes. But its versatility is different. EldenSoul isn't the only game with swords. It also came up in Demerc and Mystic, and even during the afterparty channel for PerG-Day, it was mentioned when slashing came up."

"Oh, right. So the target audience gets wider."

Thanks to Park Juho's explanation, Lee Gyeongbok could settle on the standard too. Next, he looked at the meme at the very top and smiled.

"That's why 'Kemalcon' is right at the top. It's usable in any context."

"Exactly. And right below that, the 'Black Company' meme is quite good too."

"Black Company?"

"Yes. We can't ignore the customer's purchasing power. The Black Company meme works well for the office worker demographic. It could work for mugs, tumblers, post-its, and all sorts of stationery merch."

At that, Lee Gyeongbok rolled his eyes. Still, wasn't 'Black Company' itself a pretty negative term?

"If someone doesn't know, couldn't they really mistake it for an actual black company?"

"Not likely. The meme is valuable because it's not literal. Still, if you're worried, combining memes can help too."

"Combining?"

"We have just the meme for that among Purple's. Perfect for combination."

The manager moved his hand and highlighted one item in neon.

"This: the 'Perfect Common Sense' meme. The concept is black company, but the content makes it a white company. If you slap this on, it really pops."

"Oh, true. This is pretty versatile too."

Lee Gyeongbok laughed at that. The manager, encouraged by the gesture, confidently projected a new image.

"The great thing about this meme is it works even on its own. The moment our designer saw it, they tried it out on apparel."

On t-shirts and hoodies, the phrase 'Keep Calm and Get Perfect Common Sense' was boldly printed in elegant script.

Above that phrase, the Purple channel's logo was embroidered.

"Huh? I've seen this design before."

"Ah, you recognize it. There are lots of Keep Calm series! It's a classic design that does well."

"This one would look fine to the general public too. If someone doesn't know, they'd just think it's a nice phrase."

At Park Juho's comment, the manager beamed.

"Exactly on point. It's that feeling that only insiders know! This is vital for fans—if it's too obvious, even fans can be put off by it."

"Ah... Right."

Remembering how his friend would wave their light stick covered in merch, Lee Gyeongbok nodded.

"Another good thing is that Purple's memes aren't over the top. There's also the monthly event OTP, over The Perfect—great meme. Even someone who knows nothing will assume it's a good thing. Honestly, Purple just has an amazing sense for names—it's hard to choose between them all."

"Ahaha, thank you."

Lee Gyeongbok offered thanks with a satisfied smile.

"It's less my achievement and more due to good friends and fans."

Unconsciously, he recalled the help he'd received from those around him.

* * *

Around the same time, at the headquarters of the channel platform 'Tri.'

Shoulder was leading an event planning meeting with Tri's marketing team.

"The channel stream will go out simultaneously on both platforms' official channels. Yes, we've double-checked everything right up to the end."

Once the detailed review was done, the meeting was wrapping up.

"Thank you for making time for this."

"Haha, not at all. Since I initiated the planning, this much is to be expected."

Shoulder answered humbly, smiling. He breathed a sigh of relief and said,

"But really, it's happening. A platform showdown between Serengeti and Tri, wow."

"That's right. It still doesn't feel quite real, planning this face-to-face with you, shoulder."

"Yeah. I'm not even supposed to set foot in this building, after all."

At Shoulder's joking words, the staffer laughed.

"Still, aren't you practically one of Serengeti's pillars? You can bring your whole self in!"

"Oh, you wouldn't say that if you met our boss. He really draws a hard line between business and personal matters."

"Ah, I've heard some rumors. Serengeti is super strict about partner management. Not like us. If you move to our side, you wouldn't have to deal with all that."

At the staffer's half-joking, half-serious remark, shoulder replied with a deep smile.

"I could never do that. I owe Serengeti too much. Plus, I've got my viewers there."

At that firm answer, the staffer chuckled awkwardly and waved his hands.

"Of course. All successful streamers put their viewers first. It's easy to see why you've succeeded, shoulder."

"Well, nothing on earth stays the same forever."

"Pardon?"

Shoulder returned the joke with a mix of sincerity.

"You never know. If Tri promises even more support than what I had at Serengeti, maybe my heart would change."

"Ahaha..."

The staffer just laughed, then awkwardly cleared his throat.

"Ahem, it really is amazing this project got the green light."

"That's right. Normally, unless a corporation steps in as a sponsor, you don't get a platform-versus-platform event, right?"

"Yeah. Usually you need someone in the middle to coordinate and mediate for negotiations to succeed."

It wasn't the first time two platform streamers faced off. But before, those events were always organized by sponsors, with the platforms' names mere footnotes.

So "Serengeti" and "Tri" just meant which platform each streamer was from.

"I don't know what our bosses and Serengeti's discussed, but it must have been a big decision."

This time was different.

While Shoulder had initiated the planning, both platforms were clearly listed as hosts, and participating streamers were explicitly marked as "platform representatives."

It was a showdown event explicitly billed as platform versus platform.

"I guess it's all thanks to Shoulder, the legend of Metal Punch."

"Well, I'd be lying if I said I had nothing to do with it, but it's not 100% my doing either."

Shoulder laughed and pointed at a section of the proposal.

"The truth is, if Purple doesn't participate, the plan gets scrapped anyway."

A core condition proposed from both platforms was "the streamer Purple must participate in the event."

When the staffer looked awkward, shoulder waved his hand.

"It's fine, really. Personally, if Purple doesn't join, it wouldn't be meaningful anyway. That person is the reason Metal Punch is this lively today."

"Ahem, thank you for understanding. We're counting on you."

"Of course, don't worry."

Convincing Purple was also the planner Shoulder's job. Having run many tournaments, he understood how these things worked.

'Same on the Tri side. They don't want any issues blowing up.'

If a platform directly recruited a specific streamer, it always sparked talk about special favors.

That's why Shoulder had to be the public face recruiting streamers, so the platform could simply "acknowledge" it after.

'Even so, officially certifying someone as a "representative" is a bold move for these careful platforms.'

It meant they were taking on a certain risk by making them 'representatives.'

'I must persuade Purple, no matter what.'

If it fell through this time, the opportunity might never return. Shoulder's determination flared up again.

* * *

Late afternoon.

After a full four-hour merch meeting, it finally came to an end.

"Wow, great job, everyone!"

"Thank you truly."

Lee Gyeongbok and Park Juho bowed politely to the manager.

"Oh, not at all. I should be the one thankful. Thanks to both of you actively sharing your opinions, the ideas are overflowing!"

The manager expressed his gratitude even more earnestly.

"Still, as I mentioned before, we can't make merch for every idea we discussed today."

It seemed at odds with what he'd just said, but neither misunderstood.

"You mean, the higher the sales per item, the better the profit. I remember."

"Yeah, I think it's best to split today's ideas over several rounds of sales. Otherwise, the market will be too fragmented."

They hadn't forgotten that this was, after all, still business.

If anything, because every idea in the meeting was good, it was necessary to set limits.

"Thank you for understanding. I've been doing merch planning a long time, but I haven't enjoyed a meeting this much in ages."

The two smiled at the manager's words.

"So now, all that's left is choosing what to sell in the first round."

"Hmm... Uh, manager."

At Gyeongbok's call, the manager turned right away.

"Yes, please feel free."

"I was wondering if it would be possible to get some draft mockups, even simple ones? I'd like to show them to my viewers and set the priorities with their feedback."

At this, the manager's face brightened.

"Ah! Of course. It's no trouble at all to make simple drafts, even if they're not prototypes. If you get feedback from real users, it'll make making choices easier, too."

"Great, thank you."

"Yes, yes, I'll send the drafts to your business email as soon as they're ready."

With that, the meeting wrapped up and the two were sent off, returning to the car.

As soon as Lee Gyeongbok sat down, he let out a deep breath.

"Wow, this is even more exhausting than streaming."

"It's definitely not easy."

"But it's kind of satisfying."

He was a little tired, but a smile came to his lips.

"Just thinking of how the viewers will like it."

Surprisingly, it wasn't just an abstract thought. Both Jo Daehan and Madman had already shown their reactions.

Just as Park Juho, smiling, was about to start the engine—

"Hey."

"What?"

"You're tired, but this should be checked right away."

While Lee Gyeongbok looked at him in confusion, Park Juho operated something. Instantly, a mail was projected before Lee Gyeongbok.

"This?"

He quickly scanned the contents in surprise.

"This isn't a fake, right?"

"Look at the email address. It's really from Shoulder."

It was a direct invitation to the platform showdown, sent by Shoulder himself. It described how the event would be organized and said he could respond anytime through any preferred channel.

"Triple was telling the truth..."

"That just proves how well he knows Shoulder. So, what are you going to do? A platform event is pretty huge."

While Park Juho drove, he asked Lee Gyeongbok, who rolled his eyes. Soon, a smile appeared in the window's reflection.

"If it's a big event, all the more fun."

"Knew you'd say that."

"Dang it, you answered that too fast! I didn't say I was doing it yet!"

"So?"

"Bigger the event, the more carefully I should decide."

At Park Juho's question, Lee Gyeongbok's smile grew deeper.

"I think it's best to meet and hear them out first."

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