Chapter 287 ·For Sale. Product. Perfect For Fans (1)

For 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Product. Perfect For Fans (1)

The headquarters of the merch expert shopping platform '#Fandom' was bustling with preparations to welcome guests.

"All refreshments are set, right?"

"Yes. For drinks, we've prepared three types: coffee, black tea, and bottled water."

"Good. Make sure to strictly control the other teams' staff. We can't have people coming just to see Purple's face."

"Yes! I'll let everyone know again!"

"You all know how famous Purple is, right? If he joins, he's immediately a VIP! Stay sharp, everyone!"

Staff bustled about, following the directions of the manager from the product planning and MD team. Thanks to the staff sweating it out from early in the morning, they managed to finish the preparations.

"Manager, Purple has arrived."

When a staff member informed the manager after receiving a call from the first-floor info desk, the manager nodded.

He and the other staff quickly lined up by the elevator.

With a dinging announcement, the doors opened.

"Wow."

"Man..."

Both the manager and the staff let out involuntary exclamations. It was because of Lee Gyeongbok's appearance as he stepped through the open doors.

"Ah, hello."

"Hello."

As the two belatedly greeted, the manager and staff snapped back to their senses in a panic.

"Ah! Welcome! Thank you so much for visiting."

"Oh, there's no need for thanks."

When Lee Gyeongbok replied with a smile, the manager answered even more politely.

"I hope your trip here wasn't uncomfortable. Actually, our CEO wanted to meet with you personally, but there was a previous appointment."

"Oh no, that's totally fine."

"Thank you for your understanding. Please come this way."

The two followed the manager into a meeting room. Once they settled in and formally greeted each other, the real discussion began.

"First, let me briefly explain our platform's revenue structure."

The manager gestured, pulling up a presentation. A clear diagram was projected onto the wall.

"As you know, shopFandom has optimized the entire merch production process for the convenience of influencers. Let me use a T-shirt as a simple example."

He spoke smoothly, as if accustomed to this sort of meeting.

"The price of merch is made up of two parts. First, the base cost of the product materials, which we tier by quality. For T-shirts, for instance, it depends on the fabric. You can set this tier when registering an item."

"So that's essentially the cost price?"

When Park Juho asked, the manager quickly nodded.

"Yes, exactly. On top of that, influencers can add a margin for their design fee, and the sum of those two becomes the final merch price."

Thanks to the clear explanation and diagrams, Lee Gyeongbok immediately understood the structure.

"The manufacturing cost is fixed, which means I basically decide the sell price for the merch, right?"

"That's correct. But it's not entirely fixed. The cost price isn't really negotiable, but there is some volatility."

"Volatility?"

The manager cleared his throat, then explained.

"Basically, each merch item has an MOQ—that is, a minimum order quantity. Take T-shirts for example, even though we technically offer made-to-order, we can't actually produce just one shirt. The cost per unit would be too high."

"Ah, that makes sense."

"Yes, so T-shirts have to be produced in batches of 100 for the unit cost to work out, and that standard is called the MOQ. But there's something even more important."

The manager paused, then moved on to the next slide. This time, numbers and tables were projected.

It was a unit price table based on production quantity.

"Oh, the more you sell, the lower the price per unit?"

"That's right—even with merch, there's really no difference from other products. The more you produce, the lower the price per unit due to 'economies of scale'."

"Additional sales profit?"

"That's our selling point."

The manager smiled confidently, pointing at the table.

"When the price per unit drops, profit naturally increases. But it wouldn't be right for us to pocket all of that. So whenever a seller passes a certain sales threshold, we recalculate the profit at the lower unit cost and pay the extra back to the seller who joined our platform."

"To be precise, the sellers aren't the only ones benefitting, right? Platform fees are taken out of total profits."

Park Juho shot a sharp look at the manager. At a glance, it seemed only the sellers benefitted, but the platform clearly made sure to secure its own share, too.

"Ha ha, an astute point. I was just about to explain that on the next slide to avoid any misunderstandings."

The manager, unfazed, moved to the next presentation. A circular graph, divided into segments, appeared.

"This shows how revenue from our off-the-shelf merch is shared after sales. The platform keeps 70%, and sellers get 30%."

"30%?"

Lee Gyeongbok was momentarily surprised, but then looked again at the graph and understood.

"Oh, right. From my side, I'd just have to decide the design."

Production, quality checks, delivery, customer service, and so on.

There were many detailed subsections in the 70% share the platform took. In contrast, the seller's portion was just one—'design.'

Considering the platform's efforts, 70% wasn't unreasonable.

"30% is actually pretty high compared to the rest of the market. Other platforms offer something in the 10–20% range."

Park Juho whispered quietly to Lee Gyeongbok. There was a reason Genome had recommended this platform.

"Thank you so much for your understanding. Actually, some people just see the percentage and call us scammers. It's been a while since I've met someone who gets the business sense behind it."

The manager offered them sincere thanks for their agreement.

"Ahem, where was I. I heard you wanted to sell figures as custom-made merch, Purple?"

"Yes, but unfortunately, figures weren't one of your available merchandise types."

"Ahaha, the quality can change drastically depending on the design. Figures aren't in the standard product lineup, so separate negotiations are required."

The manager said this, moving to the next slide in the presentation.

"But it's not like we've never done this before. We actually have a guideline. If you look here, the rate structure is different for sellers who bring their own merch."

"15%? That's really different."

"Yes, in these cases, we don't get involved in production at all, so we only take a 15% fee for delivery and customer service."

As he explained, the manager worked the smart link, and the projected hologram shrank and moved to appear in front of each person.

"This concludes the main presentation. We can discuss the figure case step-by-step as soon as you've decided on the production source."

"That's what we've prepared for."

"Pardon?"

The manager's eyes widened as Park Juho handed over a preliminary contract.

'Not many people come this prepared—no wonder successful people are different.'

He admired them inwardly as he quickly skimmed the contract. Then, he caught his breath.

"Ten thousand figures, 10,000 units?"

The quantity written in the contract was rather shocking. The MD team had sold countless types of merch, but this was a first.

'Isn't this their first time selling merch? And yet they can handle 10,000 units?'

As the surprised manager looked on, Park Juho nodded.

"Yes. The first batch is 10,000 units, and we're considering a second batch depending on sales."

"Oh, and I'd like to confirm one thing."

Next to him, Lee Gyeongbok smiled and spoke.

"The more I sell, the lower the unit cost, and the reduced cost gets returned to the seller. That's the official platform policy, right?"

"Excuse me? Ah, yes, that's correct. We don't make any unfair profit."

In the case of self-made merch, the platform wasn't impacted if the manufacturing cost dropped. The manager answered, puzzled.

"But for a figure like this, the only costs the platform bears are delivery and customer service, right? So what if..."

Lee Gyeongbok was aware of this, too.

"If the number of customer inquiries is lower than your standard, can you adjust the fee?"

"Adjust the fee?"

"Yes. The fewer inquiries there are, the less it costs your side, doesn't it?"

"Well, that's true, but..."

The manager closed his mouth and glanced around, embarrassed.

But his deliberation didn't last long.

"Hmm, I'm sorry, but that's outside my authority... May I make a call?"

"Of course."

"Yes, thank you for your understanding."

The manager hurried out of the meeting room. Lee Gyeongbok and Park Juho refreshed themselves with drinks.

Surprisingly, the manager returned quickly.

"The CEO has given a response."

"That's a relief."

Lee Gyeongbok replied with a smile, but the manager spoke in an even more careful tone.

"Our CEO thinks Purple's proposal is reasonable. However, he said that in business, risk must be balanced with return."

"If the risk is a reduced fee, the return must be an increased fee."

In response to Park Juho's deduction, the manager's eyes went wide.

"Yes. If the number of customer inquiries exceeds the standard, we'll increase the fee to 20%—that's what the contract will stipulate."

"Hmm, that's not bad."

Lee Gyeongbok answered on the spot.

The terms didn't give him a bad feeling.

Thus, a special clause was added to the contract, splitting the fee into three tiers based on the number of customer inquiries.

Only after the contract was signed did the MD team manager smile in relief.

"I've done countless contracts, but no one has ever made this kind of suggestion before."

"Really?"

"Yes. Self-made merch tends to require more attention in various ways. That's why CS—customer service inquiries—are usually quite high. But Purple, you seem to be something else."

Lee Gyeongbok nodded at this.

"I do pride myself on being a good judge of people."

* * *

Around the same time.

The '#Fandom' platform's CEO finished a call with the MD team manager and laughed awkwardly.

"Sorry, the conversation was interrupted for a bit."

"No problem, I said you could take your call."

"Ha ha, thank you very much, CEO Jang."

He expressed gratitude to the woman before him. She smiled faintly and spoke again.

"Now, where were we?"

"Oh, we had just talked about the Sweeties fee issue."

At this, she—Jang Daye, CEO of Sweeties' agency 'Dreaming'—let out a short sigh.

"That's right. This is the sorrow of being a small agency. If you're not the main star, you get treated so poorly."

Agency 'Dreaming' was small by industry standards. Besides their flagship idol 'Sweeties,' the other artists hadn't achieved much yet.

"Hearing that they were using our kids as leverage to adjust the rates made me so angry."

Being small, they had no capacity for their own in-house merch shop. So Jang Daye had no choice but to rely on the platform for merch sales.

When the previous platform tried to adjust Sweeties' revenue split on the condition of onboarding all Dreaming artists, she decided to switch platforms.

"Ugh, that must have been so upsetting. CEO Jang, you really made the right decision. We would never do something so unreasonable. Discrimination by fame or size? Fans really hate that kind of thing."

He shook his head in disgust. His words were genuine, not just comfort.

"Exactly. I should have moved to ShopFandom sooner."

"Even now, it's the right decision. With the arrival of Dreaming artists, we'll even plan a special commemoration event."

"That would be wonderful."

The two laughed. With business largely settled, Jang Daye casually asked a question.

"I didn't mean to eavesdrop, but is Purple joining too?"

"Oh, CEO Jang, you know Purple?"

He was surprised, and Jang Daye chuckled.

"Know him? I've been following him with interest. And I'm not the only one."

"Who else?"

"People in the channel industry are noticing too. There are rumors floating among Cheoeumjedang's marketing team and entertainment makeup artists."

"What are they saying...?"

He asked carefully, and Jang Daye paused. She knew that information given too easily had little value.

"Oh CEO Jang, you know I'm tight-lipped."

"It's not a big secret. Just that he's being seen as promising not just for personal channels, but even for a potential jump to public broadcast."

"From Cheoeumjedang? Wow..."

Jang Daye watched his expression and said,

"I think you understand why I brought this up."

"Pardon?"

He rolled his eyes for a moment, then flashed a bright smile.

"Ah, of course. If the opportunity arises, I'll make the connection for you."

"Please do. I'm counting on you."

Thus, the two CEOs' discussion ended in laughter.

* * *

Meanwhile, back at '#Fandom' headquarters, the meeting was still underway.

"Now, this is where things get serious!"

After a short break, the MD team manager was full of energy as the meeting resumed.

The contract for the figure merch was signed, but there was still work to be done.

"Yes, the MD team's eye is particularly important here."

"Thank you in advance for your help."

Lee Gyeongbok and Park Juho replied and focused.

"These are prototype samples of our top-selling items. You can see for yourself—the quality is excellent."

During the break, the manager proudly indicated the pre-made merch prototypes prepared by the staff.

"With just the design decided, we can immediately begin production and sales."

There was no reason to turn down the benefits offered by the platform.

And merch wasn't limited to just figures for Lee Gyeongbok.

'It'd be disappointing if viewers could only buy figures.'

Other influencers sold various products—there was no reason for Lee Gyeongbok to only sell figures.

The fans would choose, but it was on him to offer them the choice.

"Even with merch, the main selling point depends on the influencer's unique traits. Helping with that is our job."

That was why the MD team handled this meeting.

"You're a streamer, right, Purple? When it comes to streamer merch, there's one key point."

He pressed with confidence.

"It's all about 'memes!'"

The things fans loved, and the highlights created by the fans themselves.

The memes attached to streamer Purple were becoming the products themselves.

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