Chapter 267 - 220: Zhenyuan Restaurant

Chapter 267: Chapter 220: Zhenyuan Restaurant

"Effective immediately, the project to establish the Zhenyuan Restaurant brand is officially underway!"

"It will be the group’s highest priority!"

"The initial startup capital will be 100 million yuan, and I will personally oversee all matters related to the brand’s creation!"

As Gu Heng’s clear voice rang out in the corporate conference room, the image on the large LED screen behind him changed, systematically laying out the framework for the establishment of the Zhenyuan Restaurant brand.

The presentation covered numerous stages: brand vision, strategic positioning, target audience, competitive strategy, supply chain development, product matrix, R&D framework, operational strategy, and expansion model. It was, to put it mildly, exhaustive and meticulously detailed.

At this point, all the senior executives in the room were utterly stunned.

’The group’s highest priority!’

’An initial startup capital of 100 million yuan!’

They even saw a strategic goal within the framework to invest in and create an exclusive medicinal herb cultivation base for Zhen Cui Group!

’A promotion that was secretly a demotion?’

’Bullshit!’

’This was a straight-up skyrocket to the top!’

The initial startup capital for creating the Zhenyuan Restaurant brand alone was comparable to the entire market capitalization of the original Zhen Cui Group. As the head of the new brand, Fan Hong’s authority would be practically equal to Qi Min’s.

Most importantly, this was just the *initial* funding. In all likelihood, a continuous stream of capital would be poured into it down the line. No one could possibly predict how massive it would eventually become.

’My God!’

’Has Chairman Gu gone mad?’

’To pour so much money into such a niche market like medicated cuisine!’

Regardless of their confusion, the senior executives couldn’t help but feel a deep, genuine envy toward Fan Hong.

Fan Hong, who had been composed until now, couldn’t help but let a hint of astonishment show on his face. His gaze toward Gu Heng grew complex.

Gu Heng noticed Fan Hong’s gaze and offered him a faint smile.

Gu Heng’s original plan had been for Fan Hong to oversee market expansion in Jin City, then move on to Yanjing. From there, he would be logically promoted to regional director for the entire Jingjinji area. He would have served as Gu Heng’s vanguard, establishing a beachhead for the future push into the southern market.

However, after receiving *Meng Shen’s Dietary Canon* from Father Tongzi, he had immediately changed his mind. A medicated cuisine brand built on the foundation of the *Canon* was, without a doubt, far more important than the Jingjinji market.

The commercial value contained within *Meng Shen’s Dietary Canon* surpassed what ten, or even a hundred, Zhen Cui Groups could ever hope to match. Therefore, the person entrusted with this monumental task had to be one of his most trusted confidants.

And Fan Hong was the perfect choice.

He had weathered life’s ups and downs and experienced the full spectrum of human nature.

Now, stripped of all pretense and tempered by experience, it was time for him to truly unleash his talents.

Previously, Gu Heng had kept Fan Hong by his side. Back then, he was still a novice, green in the ways of corporate management and restaurant operations. He had needed Fan Hong to help him, to prevent the people under them from colluding to deceive him.

But things were different now. Gu Heng had matured and was now surrounded by a host of talented senior staff to support him. Keeping Fan Hong by his side no longer served a significant purpose.

This opportune moment was the perfect time to unleash this fierce tiger from its cage.

This was his chance to leap in a vast ocean, to roar in the mountain forests.

Thanks to their years of friendship, Fan Hong easily understood the meaning in Gu Heng’s eyes. His heart swelled with gratitude and excitement, but he allowed none of it to show on his face, offering Gu Heng only an almost imperceptible nod.

Seeing this, the hint of a smile touched Gu Heng’s eyes.

He then turned back to the senior executives. His expression seamlessly reverted to its former authoritativeness as he announced in a deep voice, "Next, I will detail the specific procedural plan for establishing the Zhenyuan Restaurant brand. I expect each department head to be ready to take notes and to claim your respective departmental tasks..."𝒻𝑟ℯℯ