Chapter 600 430: The Car-Sharing Tragedy! 599 Yuan? The Industry Battle Royale is About to Begin

As evening fell, the last rays of twilight faded, but the warm breeze lingered.

In the Delta Villa District, Chen Yansen was lying on a soft couch, his eyes closed in contentment.

Several koi in the pond swam about ceaselessly, as if their bodies were beyond their control.

Song Yuncheng sat on a nearby wicker chair, an Orange Magicbook on her lap, busy working on an integrated marketing proposal for the Key Account Investment Attraction Department.

LeTV had given Pinbei a 50 million yuan advertising fee for a "Super Brand Day" event. The prices for the LeTV X60 and S40 would also be 50 yuan cheaper than their initial release prices.

Of course, to appease earlier buyers, LeTV would publicly claim that the money was an official subsidy from Pinbei and had nothing to do with LeTV.

Jia Yaoting's "online television network" plan required millions of end-users to achieve his dream of earning billions in annual advertising revenue.

Therefore, without Song Yuncheng even having to ask, LeTV had proactively lowered its prices in the hope of achieving higher sales volumes.

"Master, Jia Yaoting is selling his TVs so cheap... is he copying the marketing strategy of Orange Mobile Phone?"

Song Yuncheng gently kicked Chen Yansen's calf as she asked softly.

"Similar, but not entirely the same," Chen Yansen replied casually.

He didn't explain the deeper reasons.

He felt that if Song Yuncheng could figure it out for herself and then solidify her thought process and logic, she could develop her own methodology.

There was no need for him to spoon-feed her the answer.

After hearing this, Song Yuncheng didn't press further. Instead, she set down her laptop, her delicate brows furrowing in deep thought.

Chen Yansen smiled and lazily rolled over.

Compared to Ye Qiuping, Song Yuncheng might be a notch below in IQ and EQ, but she had her own strengths: she was diligent and capable!

She had gone from a sophomore visual design major to the Director of the Key Account Investment Attraction Department at the second-largest e-commerce platform in just two and a half years.

This showed that while Song Yuncheng might not be on par with Ye Qiuping, she was far more outstanding than the vast majority of Xuyuan graduates.

'If she wasn't sharp enough, she never would have climbed to this position, even with the opportunities Chen Yansen gave her.'

After all, every single supervisor, team leader, and even regular employee in the Key Account Investment Attraction Department was a top salesperson from places like Ah Li, Sunning, Jingdong, or major advertising agencies.

If Song Yuncheng had shown even the slightest sign of cowardice or incompetence, she would never have been able to command the respect of her subordinates.

Time ticked by. After a while, she heard Chen Yansen say, "I'm hungry."

"What do you want to eat?" Song Yuncheng asked, snapping out of her thoughts.

"Hand-pulled noodles," Chen Yansen ordered.

The smile on Song Yuncheng's face froze, and she shook her head in embarrassment.

"Oil-splashed noodles would also be fine," Chen Yansen added.

"Master, I don't know how to make noodle dishes," Song Yuncheng said, glaring at him. She knew he was doing it on purpose.

"Forget it. Let's just order takeout. Your treat."

With that, President Chen rolled over again, his restless movements resembling those of a slender cat.

Song Yuncheng pouted but obediently took out her phone. She ordered a serving of hand-pulled noodles, then a serving of oil-splashed noodles, and added a few side dishes.

Normally, when she was alone, she wouldn't dare to be so extravagant, but when it came to Chen Yansen, she was always willing to spend.

She had bought him a Patek Philippe mechanical watch worth over 300,000 yuan without the slightest hesitation.

In truth, Chen Yansen had never bought her anything expensive, but she was already more than content.

'I know perfectly well that without Chen Yansen's hands-on guidance, I'd neither be competent enough for my current position nor would I be earning a monthly salary of over one hundred thousand yuan.'

'The guy has his bad side, but the good outweighs it by a lot.'

「Meanwhile.」

The three-day battle had burned through a cumulative 200 million in cash. Even though Li Yanhong wasn't short on money, he couldn't help but feel his heart pound.

But he wasn't afraid of burning cash, as long as it could buy him market share.

Before the end of the workday on June 5th, Li Yanhong approved another 200 million in marketing expenses for the Group Buy, food delivery, and ride-hailing businesses.

'After we secure thirty or forty percent of the market, we'll slowly chip away at Kuai Pao's existing market share.'

Li Yanhong thought silently.

His strategic plan had never wavered.

The Qian Du LBS Department was the group's pivotal battle for transformation; he was willing to bet three years of net profit on it.

「On the other side.」

Wang Zihao was leading the core members of OFO Bike, aggressively recruiting talent and expanding their territory in the North China Region, frantically seizing turf from DiDi Bike and Little Yellow Bike.

But early on the morning of June 6th, he was met with Chang Wei's retaliation.

The Yanjing Transportation Association sent a rectification notice, demanding that OFO's electric-assist bikes withdraw from the local market within three days.

The reason given was: "For considerations of public transportation safety and regulation."

Wang Zihao didn't believe it for a second!

He immediately called Yu Heng of Huake Capital and asked him to mediate.

But less than half an hour later, Yu Heng called back and said, "President Wang, to be honest, Huake can't handle this. The order came from above. It's non-negotiable."

"Does this have anything to do with Chang Wei?" Wang Zihao asked, his eyes narrowed and his face dark.

"If you're asking me, all I can tell you is that it has nothing to do with him," Yu Heng said lightly.

"President Yu, thanks. I'll make the arrangements later."

Wang Zihao understood instantly and laughed freely.

'No relation means there *is* a relation!'

'That son of a bitch Chang Wei, what a fucking bastard. Can't win in a fair business fight, so he resorts to these underhanded tactics.'

Seeing that Wang Zihao had understood the subtext of his words, Yu Heng smiled and hung up the phone.

Compared to Chang Wei's connections and resources, Yu Heng placed more importance on the development of Senlian Capital.

After all, Chen Yansen was the "poster child" for young, post-90s entrepreneurs, handpicked by the higher-ups.

With Chang Wei's family background, the most he could do was secretly trip people up a little. If he went too far, he would easily bring trouble upon himself.