Chapter 733 - 368: Cultural Heritage Ambassador Chen Jincheng

Chapter 733: Chapter 368: Cultural Heritage Ambassador Chen Jincheng

A new day dawned, and Chen Jincheng once again found himself at Coastal International Airport.

Lei Xiaojun was visiting again to participate in the Hanfu Travel Day, so Chen Jincheng had come to greet him.

This time, Wei Yuan had come along with Lei Xiaojun. He was here to handle matters related to the Rice Group’s activities.

"President Chen, we meet again," Lei Xiaojun said with a smile as he shook Chen Jincheng’s hand.

Wei Yuan also stepped forward, his face full of enthusiasm as he greeted him. "President Chen, we’ll have to trouble you again this time."

"You’re too kind, President Wei." Chen Jincheng also shook Wei Yuan’s hand before inviting the two of them into the waiting Rolls-Royce.

He first took the two men to their hotel to freshen up, then brought them and the Rice Group team to the restaurant Sister Hong had booked.

Sister Hong was already waiting at the reserved restaurant. When they arrived, she came forward with a beaming smile to greet them. "President Lei, President Wei, welcome."

"President Chu, we meet again," Wei Yuan greeted with a wide smile.

"President Lei, President Wei, let’s go inside!" Chen Jincheng ushered them into the restaurant. Once they were in the private room, he added, "President Lei, let’s not drink tonight. We still have to go to Jinglan City!"

Lei Xiaojun nodded. Not only did they have to go over there, but they also needed to cooperate in filming a video for Lei Laohu.

After the group finished their meal, they headed to Second-Life Star together.

Wanxi, Jingshu, and the others had already prepared Hanfu for both Lei Xiaojun and Wei Yuan—custom-designed Landlord’s Attire.

Naturally, Chen Jincheng also put on the Swordsman Hanfu from the first video he filmed.

Only then did he lead Lei Xiaojun and Wei Yuan to Jinglan City.

Under the night sky, the entirety of Jinglan City was brilliantly lit. From a distance, one could see a splendid glow—the effect of retro-style lanterns, which were not just pretty, but truly beautiful.

Cars weren’t allowed inside Jinglan City; there was a massive parking lot in an adjacent area for visitors.

After parking the car and entering, Lei Xiaojun, who was visiting for the first time, was stunned by the sight of the vast ancient city before him. He asked in amazement, "President Chen, this Jinglan City is huge. How many visitors do you think it can accommodate?"

"If we don’t consider the visitor experience, accommodating 700,000 people wouldn’t be a problem," Chen Jincheng explained. This wasn’t a number he’d pulled out of thin air; it was based on the Great Tang Nocturnal City as a reference.

The record for the Great Tang Nocturnal City was 500,000 visitors, and Jinglan City was much larger.

Much of the Great Tang Nocturnal City was a modern reconstruction, whereas Jinglan City was rebuilt on the site of ancient ruins. Its area was massive. In his previous life, Linghai City simply didn’t know how to promote it; otherwise, it would have been a renowned ancient city as well.

’So, if Jinglan City truly disregarded visitor experience, handling 700,000 people would be no issue. The premise, of course, was being able to attract 700,000 people in a single day.’

’He didn’t know if they could attract 700,000 people, but he did know that in his previous life, even with a crudely organized Hanfu Travel Day, 250,000 people had shown up on that single day.’

’It was precisely because of this figure that the day came to be known as Hanfu Revival Day.’

’Now, he was using every promotional channel available, making it a widely known event. The number of attendees couldn’t possibly be less than 250,000, right?’

’It would only be reasonable for that number to at least double, if not more.’

’Besides, more than 500,000 people had already purchased Hanfu from Second-Life Star. And that didn’t even count those who couldn’t get one from Second-Life Star and bought their Hanfu elsewhere.’

’There was nothing to be done. The contract factories Second-Life Star had signed with, as well as the clothing factories it had acquired, were all running at full steam. They simply couldn’t produce any more.’

’So, there was no telling how many people had bought their Hanfu from other places.’

"President Chen, President Lei, welcome, welcome!" an enthusiastic voice called out.

Fu Zhan, accompanied by Wei Weili, could be seen approaching from a distance with broad smiles on their faces.

The Jinglan City and Hanfu Travel Day project, a collaboration with Second-Life Star, was finally about to bear fruit.

Although it cost 100 million, the results were an absolute pleasant surprise. At the very least, people online now knew that Coastal City had a place called Jinglan City. They had created a Jinglan City social media account, and it had already surpassed a million followers in a short time.

Now, many people wanted to come and visit Jinglan City.

The publicity was more than worth it. For this alone, their superiors had praised the tourism and culture department.

Chen Jincheng introduced them to Lei Xiaojun. "President Lei, this is Vice Director Fu from the Coastal City Tourism and Culture Department, and this is Ms. Wei Weili."

"A pleasure to meet you," Lei Xiaojun said with a smile as he shook both of their hands.

Fu Zhan was thrilled that Lei Xiaojun could make it. He knew that having a big shot like him come to Jinglan City, and even role-play as Lei Laohu, would bring them a massive amount of attention.

Fu Zhan then remembered something and quickly said to Chen Jincheng, "Mr. Chen, a major leader will be visiting today. He’s in charge of the economy, and he might want to meet you. After all, he’s been following Jinglan City’s progress and has given it high praise."

"Okay," Chen Jincheng nodded.

’This major leader in charge of the economy... he definitely had to meet him.’

’After all, once livestream e-commerce takes off, the e-commerce supply chain would need to be established. If he wanted to achieve sales figures like Three Sheep, Lion King, or Wuyou Media from his previous life, he would need local support.’

’And the person currently in charge of the economy was exactly who could provide that support.’

’An increase in GDP would also benefit the leader the most.’

’You could say their relationship was mutually beneficial. At the very least, the leader must have already begun to realize that the online e-commerce economy had become the most critical driver of GDP growth.’