Chapter 857: Qiu Wen Isn’t Just Burned Out, Right?

Chapter 857 -310: Qiu Wen Isn’t Just Burned Out, Right?

They said it was breakfast with Zhao Mingxuan, but it turned out to be just Zelin eating alone.

The glasses-wearing man had no appetite, so he didn’t touch his bowl of wontons. Su Zelin simply took it and finished it off to avoid wasting food. Besides, Zelin always had a big appetite, and one bowl of wontons was definitely not enough for him.

Afterwards, the two said their goodbyes. The glasses-wearing man composed himself for work, while Su Zelin headed straight to the airport, flying back to Lin’an that same day.

The news that New Era and CCTV had reached an exclusive sponsorship deal for the Spring Festival Gala spread quickly.

The company’s market valuation immediately soared.

Although everyone knew the main reason was extraordinary talent, to secure a deal with CCTV and convince them to cancel this year’s Spring Festival Gala bidding for an exclusive sponsorship demonstrated New Era’s prowess.

Many friends in the industry sent congratulations, including Old Ma.

“Younger Brother, you’ve truly outdone yourself this time. New Era is just entering the national market, and it’s already off to a great start! So, how did CCTV agree to your exclusive sponsorship? The exposure should be different from previous Spring Festival Galas, right? Could you share some insights with your old brother here, so I can learn something?”

Old Ma asked half-jokingly, half-seriously.

He genuinely wanted to learn some insider information.

Su Zelin’s business techniques were impressive, and exchanging ideas occasionally benefited both parties.

Of course, he didn’t rule out the possibility of it being a business secret, which is why he was testing the waters jokingly.

If Zelin couldn’t disclose it, he would naturally decline politely.

Su Zelin laughed and said, “Haha, Brother Ma, it’s actually quite simple. First, New Era showed sincerity by offering a sponsorship fee of 200 million. CCTV felt we were very earnest! As for the exposure, there are three points: the midnight countdown, embedded ads, and three waves of ‘red envelope rain’!”

“Red envelope rain?”

Old Ma’s interest was piqued immediately.

He could guess the midnight countdown and embedded ads, but he had no clue what this ‘red envelope rain’ was about.

“On the day of the Spring Festival Gala, New Era will collaborate with CCTV to distribute a total of 88.88 million in red envelopes. During the gala, as long as viewers send blessing text messages to the official CCTV account, they can randomly receive a red envelope ranging from 88 to 8888. With their phone number and official message, they can spend at New Era’s stores!”

Su Zelin casually explained.

“Brilliant!”

Old Ma couldn’t help but clap his hands in admiration.

As someone seasoned in the field, he could see how good the collaboration proposal between New Era and CCTV was.

Giving out red envelopes during the Spring Festival is a tradition in Xia Country, a sign of festivity. CCTV didn’t have to spend a penny and could partner with New Era to give red envelopes to the public, so naturally, they wouldn’t refuse. This activity also increased interaction between the two.

Viewers would be delighted, since sending a text costs only a penny, and winning a red envelope is a big gain. If they don’t win, it’s just a blessing to the country for the new year.

New Era’s presence was maximized during the three waves of ‘red envelope rain’, and this method of exposure also reduced the cliché commercial atmosphere.

A win-win situation for everyone!

“Younger Brother Su, did you come up with this idea?”

Old Ma was impressed with Zelin’s brain, which not only had a broad vision but also many innovative ideas.

Among New Era’s three giants, Yang Fen was also sharp, but his level wasn’t quite the same as Zelin’s. As for Kang Baohong, there’s no need to mention; he’s someone good at getting things done, but asking him to come up with ideas would be too demanding.

“Haha, indeed I did.”

Su Zelin didn’t deny it; he thought to himself that it was inspired by the internet companies in a previous life.

“Younger Brother Su, this idea of yours is fantastic and has greatly inspired Brother Ma. I’ll shamelessly borrow it; during the new year, Taoking might also hand out some red envelopes.”

Even without the Spring Festival Gala sponsorship, distributing red envelopes is a great marketing activity.

In fact, this method was quite common, with e-commerce platforms like Taoking, Jingxi, Su Ning, and Pinduoduo constantly bombarding the public with red envelopes. This tactic was overused, but at its inception, it was a fresh idea worth borrowing.

“No worries, Brother Ma, if you appreciate my idea, it’s an honor for me!”

Su Zelin was quite generous.

After all, it’s mutual learning. Since he put it out there, he wasn’t afraid of Old Ma using it.

“Alright, I’ll thank you first then, and treat you to a meal sometime!”

Old Ma congratulated Zelin and gained valuable inside information and didn’t dawdle, quickly ending the call.

Soon after, Zelin’s phone rang again, this time from a somewhat unexpected caller.

The Deputy Mayor Zhao, Zhao Mingxuan’s father.

“Su Zelin, Mingxuan called me today, he broke up with that girl.”

Deputy Mayor Zhao didn’t even mention Niu Rong’s name, clearly displeased with his son’s choice. Especially so after hearing she wouldn’t come to Jianglan, which upset him.

He paused and continued, “I’ve heard this is your doing.”

Su Zelin chuckled, “Sorry, Deputy Mayor Zhao, I did indeed break up the couple, causing you to miss out on a daughter-in-law from Beijing.”

“Oh, come on, our Zhao family can’t afford such a daughter-in-law. I must thank you, Su Zelin!”

During the school anniversary, he sought Zelin’s help to persuade Mingxuan. He didn’t expect much effect but was thrilled when Zelin actually made them break up.

“Deputy Mayor Zhao, you’re being too polite!”

Su Zelin coughed lightly, “Speaking of which, my family plans to open another New Era franchise in Jianglan, but we haven’t found a suitable location yet. Could you help us look for one?”

“You little sly one.”

The Deputy Mayor couldn’t help but laugh.