Chapter 1488: Normal products

With the 10th ranked heir gone, the rest of his employees were all dumbfounded. They looked towards Sheina as if she wasn’t real, but simply a projection of the goddess herself.

"You... you saved me!" The farmer bowed his head towards Sheina’s feet. She had saved him and his family.

Sheina kneeled down. "If you’re grateful, then be thankful for Lord Michael."

The farmer nodded profusely. He knew about Michael because his name was all over the Reborn Social Media app in his smuggled phone.

"Be thankful, all of you," Sheina said to the rest of the workers here. "Lord Michael had all decreed for you to have your freedom. You are free to go. You are free to live your lives however you want."

One of the butlers stepped forward. "Can... can we work for Reborn?"

Sheina smiled. "Of course. But for you to become citizens, you must first earn our trust by becoming workers."

She looked around the room. This was a throne room fit for a Conglomerate Heir. Meaning, every single person here was qualified to manage a sub-branch of a Conglomerate.

"Luckily for you all, I am currently in the need of more competent secretaries and workers."

As she explained the job to the rest of the people here, she couldn’t help but inwardly smile to herself. After all, now, she had a significant advantage over the other Rays of Reborn!

Now, her territory was guaranteed to become better than the others!

...

...

...

Michael sat at his desk, with Castelle opposite him as she gave him the details about their successful Chasm Bridge.

"It is just as you expected, Young Master. A lot of the Conglomerates are surprised that you offer no fee to pass through our Chasm Bridge. They think that it is a complete waste.

However, the numbers do not lie. We have seen a massive increase in brand recognition within the Elite Society.

More and more companies from that place have begun using the Chasm Bridge as their main route of transport. And in doing so, they eventually reach the Chasm Bridge Town where they are met with all kinds of Rebornian products.

And eventually, the influence spreads back to their own territories. It has allowed us to ride the wave of this brand recognition to start establishing new markets and malls all over Elite Society."

Michael looked at the graphs that she gave him. Everything was green, as the people back in his old world like to say.

Everything was trending upwards. The Reborn company was growing tremendously thanks to them unlocking Elite Society as a market.

Of course, as they learn more and more about the Elite Society, the more Michael was impressed by the Conglomerates.

Usually, it was at this point where the Reborn products would completely dominate the entire market. This was what happened in the other territories that they conquered like Angora City, Metropolis, etc.

But Elite Society was a different beast entirely.

The Conglomerates had a big grasp on the market here. People were used to buying only from them.

"For normal products, our growth is slightly less faster than we would have liked," said Castelle. "Basically, no one is choosing to buy our products if they’re not the innovative products like the phones or the automobiles."

Simple metalwork products? The Hepheasteus Conglomerate had a majority market share on that.

Real estate and other related products like furniture? Everyone would think of the Goldstone Conglomerate first instead of anything else.

Rebornian products may have better quality. It may be cheaper. However, people were still buying the products from the Conglomerates despite all of that.

This was simply brand recognition. The Conglomerates had been here, digging their claws into the Elite Society for hundreds of years. And the Reborn company had only come here for a few weeks at most.

Their brand recognition was growing slowly. But it was growing.

They would just need more time to implant their name into the general subconscious of the Elite Society.

"We can’t do anything about the normal products," he said to Castelle. "So, let’s focus on what we’re good at. The ’innovative’ products, as you’ve aptly put it."

Castelle nodded and showed him a completely new graphic.

"My forecasts have given us a glimpse of where to take our company next. And it is through electricity."

She showed him a map of Elite Society. Each of the towns and cities and territories in this map was demarcated through different colors that symbolized the different Conglomerates that were in charge of it.

"As you can see, each of the Conglomerates own a significant portion of Elite Society. Here, their products reign supreme. We will have a lot of trouble spreading our products here without any help."

Then, Castelle turned over the next page and showed the same map, but now with red lines of webs spreading out from each and every single territory.

"But if we are able to create an electric grid line over the other territories, we will be able to infiltrate them from the inside out."

Michael nodded to himself. This was once again a very smart plan by Castelle.

After all, electricity unlocked for them an entirely new market: appliances.

Most of the normal products that they now sold in Reborn accommodated the fact that every territory in Reborn had access to electricity.

So, the furniture was high tech. They had lights, they had motors and other features that would only work if people had access to electricity. This was one of the reasons why their products did not grow as fast in Elite Society as they thought.

The solution to this problem was to simple make Elite Society have electricity too.

If they had power, they would want to use that power. Air conditioning. Refrigerators. Lightbulbs. Everything.

And the best part was that this was something that no other Conglomerate could offer. This was something that came only from them.

Unlike the phones and automobiles, these products were the high-volume selling units. People spend more replacing their appliances than buying a new car or a new phone.