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Now that the drivers saw the outside world, they realized that they liked Reborn. They loved the products, the culture... everything.

But of course, since they knew that their leader didn’t like Reborn, they had to keep it a secret.

"We can’t tell him that we spent an entire day in the Chasm Bridge Town."

"Agreed. He’ll throw a fit."

"Also, remember to hide your phones. Don’t let him know that we bought these."

The drivers all made a decision to buy the phones for themselves. It was way too useful.

And so, when they returned to their estate, they immediately hid their phones and reported back to their leader.

"WHAT?! Nothing?! We sold nothing?! That doesn’t make sense!" the 10th Hephaestus heir shouted. "You guys are useless!"

In his anger, he decided to send another batch of trucks with even more products to sell to the Kings region. This time, they brought a lot more of the elite products that they’d been saving up this entire time.

Of course, when they came back, they reported the same thing. No one wanted to buy from them, even when they were branded with the Hepheasteus Conglomerate symbol.

"Damn... I may have truly underestimated the Reborn company," the 10th heir muttered to himself.

Then, he turned to his subjects and made another order. "Make sure to keep a close lid about Reborn. I don’t want to see any of their products in our Territories. I don’t even want them to know they exist!"

He was afraid that if Reborn started selling their products here, they would lose their profits.

"But sir," said one of his butlers. "We have received word that a lot of your peers are trying to curry favor with the Reborn company in the hopes that they would install ’electricity’ in their territories.

Should we not join them? Otherwise, we’ll be late to the party. Electricity seems like it will be a powerful tool in obtaining better ranking in the inheritance race."

The 10th ranked heir shook his head. "Shut up! Not another word about Reborn. We don’t need them!"

The butler ended up staying quiet, no longer giving any inputs.

Once the 10th ranked heir went to bed, the butlers and employees all convened in their secret rooms. In their hands were the Rebornian phones smuggled from the truck drivers that visited Reborn a few days ago.

"Is it true? They have buildings that reach up to the skies?"

"I’ve seen pictures from this phone... but I just can’t imagine it in real life!"

"It is absurd to think everyone in that nation have their own phones and homes..."

The drivers, the very same ones who started this whole thing in the first place, nodded.

"Yes. Everything you see on the phone is true."

"Listen. If you want to visit their territory, then we have a plan. We will tell our leader that we need your help in selling our products. That way, you are allowed outside and you can see for yourself the wonderful things in the Chasm Bridge Town."

After hearing their plan, the butlers and employees all nodded.

And in the next few days, as the 10th ranked heir continued to send out trucks after trucks of product to the Kings region, unbeknownst to him, his employees were actually spending most of their time enjoying the spa!

They visited the Chasm Bridge Spa and enjoyed all of the amenities there.

They watched this thing called ’Dragon King 2: Electric Boogaloo’, in the cinema. They drank in pubs and watched this new game called baseball. And they ate as much McTony’s chicken as they wanted.

And as they days passed, more and more employees decided to smuggle themselves in the trucks so that they could experience life outside.

It wasn’t long before almost all of the 10th ranked heir’s employees were full-on supporters of the Reborn company.

And inevitably, this sentiment began to spread all over their territories.

Now, even the ordinary citizens in their estate had phones in their hands. And once they were awoken to the true state of the outside world, they also wanted to go out and visit the Chasm Bridge Town to get a taste of the Rebornian life.

Of course, as more and more people joined this ’secret’, inevitably, it had reached the ears of the 10th ranked heir of the Hepheasteus Conglomerate.

"How did this happen?! I made sure that the Rebornian products never reached our estate!

Now, our citizens are starting to leave! And if I didn’t see it myself, I wouldn’t have believed that they had a phone in their hands! Preposterous! What are you all doing?!"

The 10th ranked heir was furious beyond belief.

"This is a mandate! If you see anyone who has a phone, execute them immediately!"

This alarmed his employees. "But sir! That’s way too much!"

"I don’t care! I don’t want those Reborn products to spread any further. From now on, it is illegal to own anything from Reborn. It is illegal to even say their name, got it?!

And to prove that I am serious, bring him in!"

A lowly citizen of their estate was dragged to the throne room. He was a farmer, and he was the one who was caught with a phone in his hands, which was how the 10th ranked heir found out about this in the first place.

"Please... I just wanted to experience a life outside!" the farmer pleaded.

"You dare try and smuggle yourself outside my territory? And you were taking your family with you as well! Don’t forget that they grew up because I provided them with my food and my resources!

How ungrateful you all are! Execute him now!"

The farmer kneeled. "Please! No!"

"Be grateful that I am sparing your family. Now in exchange, you must pay for your life. Kill him. Now."

His employees were frozen, clearly unwilling to execute the innocent man.

"What are you all doing? I said, kill him!"

It was at this point that one of the butlers stepped up. "No. The Reborn company wouldn’t stand for this."

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