Chapter 924 - 465: The War of Public Opinion—The Black Hand Weeps in the Restroom

Chapter 924: Chapter 465: The War of Public Opinion—The Black Hand Weeps in the Restroom

If the matter wasn’t serious, Wen Tianqi wouldn’t be this solemn, and he certainly wouldn’t keep emphasizing it.

Li Jingsheng’s expression also became a bit more serious.

"It seems someone is trying to stir up trouble! Our Sunshine Clinic has grown step by step to where it is today, having weathered many storms. You are our clinic’s operations officer, with keen insight into these things and a wealth of experience in handling them.

First, try to find out the opponent’s background, gather strong evidence, and when the time comes, we should file a lawsuit or report it to the authorities as needed."

When it comes to clinic development, Li Jingsheng delegates as much as possible.

Wen Tianqi has been with Sunshine Clinic for a few months now, he’s laid-back, acts unconventionally, and is quite sincere with friends.

He’s also not someone who fusses over interests.

Li Jingsheng quite admires him.

This opportunity was also used intentionally to give Wen Tianqi more responsibility.

Sunshine Clinic is in a high-growth phase; if Wen Tianqi performs exceptionally and is loyal to the clinic, it would be a good choice for him to handle the clinic’s publicity and public relations in the future.

"The other side is very cunning. Look at this news, for example. Sunshine Clinic had a patient’s family place wreaths and burn paper money, demanding justice. It clearly states it’s a repost, all its content was reposted.

Then, I searched for the original source of this news—it’s from a personal writer who has only fifteen followers.

Plainly speaking, this person is just an ordinary netizen.

On the day of the medical disturbance, he might’ve been at the scene, casually snapped a photo, and posted it online.

The views and reposts were minimal.

Even if we sue him, at most he’ll delete the article and apologize to us.

Look at this negative news again, a cancer patient causing a ruckus at Sunshine Clinic, calling it a black clinic.

The person reposting this article deliberately chopped off the end.

Even though the cancer patient later published an apology and clarified the facts, those who saw this news likely won’t search for the outcome of the incident.

Then they surely will think our clinic is a black clinic, even extorting a poor cancer patient for a hundred yuan examination fee.

As a result, those who see this news will have a particularly bad impression of our clinic.

There are over a hundred thousand similar negative news stories when you casually search.

The person causing trouble is extremely despicable. They’re using irresponsible arbitrary reposts, or deliberately editing to remove the beginning or end, turning normal news into negative news.

Using this subtle spring rain approach, bit by bit, they smear both Sunshine Clinic and you.

The ultimate goal is to destroy our clinic’s reputation.

This kind of public opinion warfare is rarely used in China. However, foreign capitalists often employ it.

The cost is high, but it effectively avoids legal risks. To put it bluntly, they’re not afraid of being sued at all."

Listening to Wen Tianqi’s analysis, Li Jingsheng realized the seriousness of the problem.

To deal with ordinary rumormongers, he could directly collect evidence and then file a lawsuit in court for compensation.

For serious cases, he could even report it and send the opponent directly to jail.

But this divide-and-conquer tactic is very clever. Li Jingsheng cannot possibly sue everyone, the time and money costs would be enough to bankrupt his Sunshine Clinic.

"Have all these negative news stories popped up recently?"

"Mostly. And they’re increasing by thousands, tens of thousands each day. But this also relates to our Sunshine Clinic’s high search popularity."

"So is there any way to deal with it?"

"Foreign capitalists and politicians typically have multiple ways to deal with such black fans. For instance, they could hire trolls to flood the internet, or if the influence is significant, they could directly mobilize their fans to counterattack. Also, using the same methods, they release more than ten times the positive news compared to the negative.

It’s like selling goods on an e-commerce platform: if there are ten transactions and nine positive reviews with one negative, the impact on the merchant is significant.

One negative review out of ten badly drags down all the ratings.

But if there are a hundred transactions with ninety-nine positive reviews, one negative review’s impact is greatly reduced.

This countermeasure is very effective, but we simply can’t afford to play it.

Because for every negative news story they create, we need to create over ten positive news stories to dilute or cover it.

The cost is ten times theirs; we simply can’t sustain it."

Good news doesn’t leave the door, while bad news spreads a thousand miles.

The rumormonger is on the offensive, holding the initiative.

The Sunshine Clinic’s side is defensive, very passive.

Spending money on public opinion; they spend one yuan, and Sunshine Clinic needs to spend ten yuan—how can we even play like this?

"If we really can’t handle it, let them slander us."

Asking Li Jingsheng to spend a lot of money on a public opinion battle is out of the question.

Anyway, no matter how much those people slander, Sunshine Clinic’s current revenue is quite considerable. As long as Sunshine Clinic can maintain for a few more months, Li Jingsheng can completely achieve his initial financial freedom.

Even in the worst-case scenario, we wouldn’t be left without food to eat.

As a doctor at the Second Hospital, he can take home forty to fifty thousand a month.

If he goes full-time, it should be even higher.

Besides, patients aren’t fools. Once they get treated at Sunshine Clinic, they’ll naturally know the quality.

Sunshine Clinic shouldn’t go bankrupt.

At most, its development gets hindered.

"Letting them slander us surely isn’t ideal. We can also proactively expose the enemy’s intentions, letting Sunshine Clinic’s fans spontaneously help in counterattacking. Thousands, tens of thousands of negative articles about our clinic pop up each day, these expenses aren’t cheap—at least several thousand yuan, possibly reaching twenty to thirty thousand or more.

This person is spending such a high cost and has been persisting for over ten days, the total expenditure is at least around one hundred seventy to eighty thousand yuan or more.

Spending so much money each day, it shouldn’t be sustainable for long.

The purpose is obvious, to ruin us and make us lose momentum in the medication and treatment markets, making it difficult to acquire new customers."

Wen Tianqi is truly the operations director of a major company.

His insight is beyond what ordinary people can compare to.

If it weren’t for his analysis, Li Jingsheng would never have thought of these things.

"Are you saying that person spends over ten thousand yuan a day just to ruin me?"

Li Jingsheng widened his eyes.

Which deity did I offend?

Spending over ten thousand yuan a day just to tarnish Sunshine Clinic and Li Jingsheng personally, that person is either brainless or has big plans.

Sunshine Clinic’s current monthly medication sales are surprisingly high, which has eaten into many people’s profits, provoking retaliation from big players, and it’s understandable why someone might secretly set traps for him.

This person is truly extravagant.

"No less than that! Don’t think that re-posting a news story is easy, creating thousands or even tens of thousands of similar news stories a day is not something one person can accomplish.

They have to spend money to hire a specialized online operations company.

Look, every piece of news is different, and so are the people re-posting them.

The cost is much higher than one would imagine."

Wen Tianqi said very confidently.

Li Jingsheng, upon hearing that the opponent burns over ten thousand yuan a day, became intrigued instead.

With the opponent’s costs so high, they can drag the opponent to death.

"Tianqi, let’s ponder this matter carefully, we should be able to achieve final victory."

"Boss, do you have any clever ideas? Do tell!"

"I have a group of fans online and offline. They’ve experienced my medical skills or bought medicine from us. They shouldn’t easily be influenced by rumors. As you suggested, deliberately expose the enemy’s sinister tactics, stir the fans’ sense of justice, so they spontaneously help denounce the hidden hand behind the scenes and fight back.

My individual power can’t defeat that hidden hand, but if I have a thousand fans, or even ten thousand fans helping me, I believe no matter how powerful that person is, they will be defeated."

Li Jingsheng believes that the vast majority of people have a sense of justice.

After knowing the truth, they can’t let such petty schemes succeed.

Sunshine Clinic will survive and benefit more people in the future.

It is also a way to repay these fans.

"The boss’s idea is brilliant, let’s start action today."

The two of them pondered it over, then Wen Tianqi planned the counterattack.

In less than three days, the counterattack had already begun to bear fruit.

Many fans left messages online, supporting Li Jingsheng.

There were even enthusiastic fans who, upon learning the situation, came to the clinic specifically to discuss the matter with Li Jingsheng and offer him advice.

The power of justice and the fans was so strong, in less than ten days, the negative news about Sunshine Clinic online instead became a form of promotion.

For example, the news about the cancer patient causing a scene at Sunshine Clinic and accusing it of being a black clinic that cheated him out of a hundred yuan for an examination.

Many supporters of Li Jingsheng left comments below, revealing the truth of the matter in the comments section.

Some people even liked these comments massively, pushing them to the top.

This way, everyone who reads this news knows what the truth is.

And instead, they scolded the cancer patient for wrongly accusing Sunshine Clinic.

Li Jingsheng’s counterattack achieved results, also reflected in the clinic’s performance.

The number of patients seeking treatment increased instead of decreasing.

However, the clinic’s doctors were limited, and they needed to ensure the quality of medical care, so even Wang Zongxiao had to start limiting appointments.

Not to mention Li Jingsheng, he had already limited appointments long before.

His philosophy is to treat one less patient rather than treat any one patient carelessly.

Because if the patient doesn’t get a slot, they either have to wait until the next day or go to another hospital for treatment, without delaying their condition.

If you treat them carelessly and something goes wrong, it really harms them and yourself.

In the evening, after work, Li Jingsheng checked the clinic’s accounts.

Xiaogao came over, his face full of joy.

"Boss, recently our clinic’s online medication sales have somehow increased by over 40% in less than half a month. The online market for medication is really gigantic, growing like it has no ceiling."

"Haha, that’s great news! With the volume up, we can negotiate the purchase price further, and then offer even better deals to all customers and patients."

Li Jingsheng had to purchase stock daily and naturally felt the increase in clinic medication sales.

Just at this time, Wen Tianqi came to Xiaogao for a work report.

"Tianqi, in the past half month, our clinic’s medication sales have skyrocketed, you deserve a lot of credit for it!"

"No, no, no, I actually didn’t do much. It’s mainly because of you and the clinic’s fans being so strong. That rumor-monger behind the scenes is probably crying in the bathroom, they could never have imagined your fans are so steadfast."

Wen Tianqi didn’t take any credit.

After initially winning this war of public opinion, he felt very happy.

It’s a smokeless war.

Only Li Jingsheng and Wen Tianqi knew how dangerous it was.

Back then, Li Jingsheng even directly expressed that he was going to lie flat, letting the opponent smear him. Because it really was helpless.