Ministers Begging Me to Ascend the Throne

Chapter 997: Chapter 85: Prince Han with Nine Apertures

The advertisement for the football match had such an effect that Shen’s Restaurant’s reputation was completely launched. In just three days of the match, Boss Shen had already earned back the fifty taels of gold he spent on buying the ad space. Other merchants who saw this regretted not having auctioned for the ad space back then.

After the football match ended, without Zhao Yao needing to mention advertising spaces for the polo match, merchants from other regions and foreign countries approached him voluntarily, inquiring about the advertising spaces for the polo match.

The day before the polo match, Zhao Yao held an auction for the advertising spaces for the polo match. Merchants attending the trade fair all came, and the scene was very lively.

The competition among the merchants was also very intense. The advertising spaces for the polo match were auctioned for two hundred taels of gold, which was five times the previous football match. The two hundred taels of gold were just for the four big placard ad spaces, not for the sponsors providing prizes. The sponsors also spent two hundred taels of gold to provide prizes.

Zhao Yao was quite conscientious. During the midway break of the polo match, he allowed the boss who spent two hundred taels of gold to promote his shop or product. Zhao Yao suggested to him that he could have a performance during the break, of course, the performance should be related to his shop or product.

The four placard ad spaces for the polo match were secured by "Li’s Textiles." Li’s Textiles is very famous in the Jiangnan area, with their fabrics and embroidery being very popular. Their Su embroidery is even a tribute product.

This time, Li’s Textiles came to the trade fair intending to sell their fabrics and embroidery to foreign countries like Annan and Johor.

Boss Li inquired how Zhao Yao suggested the performance. Zhao Yao recommended he could have some beautiful women and handsome men wearing clothes made from his fabrics and embroidery perform a fashion show on the polo field. During the show, someone could introduce what fabrics they are and what embroidery is on the clothes, so people present would understand.

The idea of the fashion show was suddenly thought of by Zhao Yao, of course, borrowing from the fashion shows in Zhao Yao’s dream world. In his dream world, there are many fashion shows, with some big brands hosting high-standard fashion shows annually, which Zhao Yao thought could be borrowed.

If the effect of hosting a fashion show midway through the polo match was good, then after the trade fair ends, he could also host fashion shows for Lingnan’s fabrics and embroidery. Perhaps he could host them annually to promote new fabrics and embroidery.

Boss Li thought Zhao Yao’s idea was novel and believed it was worth trying. However, the appearance of his attendants and maids brought this time was rather average, and if they were to perform the fashion show, it might not achieve the desired effect. So, Zhao Yao gave him another idea: he could lend him the dancers, singers, musicians, and guards from his mansion for the fashion show. Of course, Boss Li would have to pay them wages.

The singers and dancers in the Prince Mansion, as well as the guards, were quite good-looking. Boss Li did not hesitate to borrow people from Zhao Yao and promised to pay them well.

Boss Li was unsure about how to conduct a fashion show and bashfully asked Zhao Yao for guidance. Zhao Yao did not hold back and explained how to host a fashion show. He then taught the dancers and guards how to conduct the fashion show.

The main purpose of the fashion show is to showcase fabrics and embroidery, so there is no need for excessive flashiness, otherwise, it would steal the thunder from the fabrics and embroidery. The participants in the show do not need to perform anything or make odd movements; they just need to walk naturally on the runway.

Zhao Yao had the dancers and guards walk in front of Boss Li, who found it quite good. Thus, the fashion show process was finalized.

After repeatedly thanking Zhao Yao, Boss Li left the Han Prince Mansion. As he left, a broad smile appeared on his face. Having once again witnessed the innovative business methods of Prince Han, Boss Li was genuinely convinced and impressed by Zhao Yao. Having spent half his life in the fabric and embroidery business, he had never thought of using a fashion show to showcase his products. This visit to Swamp Prefecture was truly an eye-opener, and he learned a lot.

As Zhao Yao had the singers and guards conduct the fashion show, Uncle Gao wheeled He Lianfang out, curiously observing. To be honest, they were also astonished by this novel approach.

"Your Highness, how does your mind work, to come up with so many peculiar and unconventional business methods?" Uncle Gao was repeatedly astounded by Zhao Yao’s innovative and unique business strategies.