Novel Full Chapter 993 - 83: Simple and Direct
Chapter 993: Chapter 83: Simple and Direct
Although the football match can’t be held at Zhao Yao’s Personal Guard Cuju Field, there is a Cuju Field at the south of Swamp Prefecture that can accommodate tens of thousands of people.
The entire Cuju Field is like a giant bowl, with the center bottom part being the place for the football match, surrounded by seats for spectators.
The football match field is specially paved with soft soil, so even if players fall, they won’t get seriously injured. Zhao Yao originally planned to learn from Zhao Yao’s dream world and lay grass on the Cuju Field, but that grass was not ordinary; it was special turf. In Great Zhou or foreign countries, there is no such turf, so he had to give up using grass as the field.
This football match is free and open to the public, without tickets; future matches are uncertain. So early today, Swamp Prefecture’s citizens, foreign merchants, and foreign dignitaries came to the Cuju Field and filled the surrounding seats.
Those who didn’t get a seat casually sat on the ground or stood nearby.
Zhao Yao originally thought that hosting a football match for the first time in Swamp Prefecture wouldn’t attract many spectators, but the venue was unexpectedly crowded. He quickly dispatched soldiers and guards to maintain order at the Cuju Field. What was initially chaotic and crowded became extremely orderly under the watchful maintenance of the iron-faced, impartial patrolling guards, with no scenes of disorder.
The spectators saw guards holding swords that shimmered coldly and sharply; none dared to act recklessly. Knowing these guards’ swords were not mere decorations—they truly would kill. Previously, someone caused trouble in the trade area and was beheaded by the sword-wielding patrolling soldiers, head and body separated.
Though the match hadn’t started, the scene was already lively. Before the players even appeared, people were already engaged in discussion.
Uncle Gao sat beside He Lianfang and looked around in astonishment. He saw four tall and large signs around the Cuju Field, with four particularly large, conspicuous characters in the center, "Shen’s Restaurant." Below these large characters, there was a row of slightly smaller words, written as Shen’s Restaurant’s slogan—"Shen’s Restaurant, Yangzhou City’s largest restaurant, where you can taste all Jiangnan delicacies."
Zhao Yao wanted Boss Shen to come up with better slogans, but Boss Shen thought simple and straightforward was better; this way, people could immediately understand what food Shen’s Restaurant offered. If the slogan was too pretentious, it wouldn’t be as effective.
In the center of the four large signs, a red banner was hung, with the same slogan written in golden letters.
Whether the four large signs or the banner, they were very eye-catching, allowing those who came to watch the match to notice them at a glance.
Previously, Uncle Gao wondered how Zhao Yao would help Boss Shen advertise, but now seeing the four large signs and banners, he was taken aback.
"Is this what His Highness meant by advertising?" He couldn’t believe it was this simple and crude, "Just erect four large signs and hang a few banners, and made fifty taels of gold? Isn’t this money too easy to earn?"
He Lianfang glanced at the incredulous Uncle Gao and asked, "Isn’t it striking?"
Uncle Gao nodded slightly, "Striking, very striking." He had already heard many people talking about "Shen’s Restaurant."
"Striking achieves good promotional effects," He Lianfang said indifferently, "The owner of Shen’s Restaurant will be very satisfied."
"I didn’t expect it to be this simple." This wasn’t what he imagined.
"Often simplicity is best." He Lianfang glanced at the spectators, many pointing at the four large signs discussing something, "Now, everyone who came to watch the match knows Shen’s Restaurant."
Uncle Gao sincerely exclaimed, "His Highness is truly a genius."
"Look closely again."
At this moment, Uncle Gao noticed many people carrying things moving around the stands, seemingly selling something.
Just as Uncle Gao was surprised, he saw Tong Xi approach them holding some items.
"Tong Xi, what are you doing?"
"Mr. Gao, the servant is selling goods." Tong Xi enthusiastically promoted his goods to Uncle Gao, "Mr. Gao, would you like to buy some candies? There are various flavors, all very delicious."
Uncle Gao found Tong Xi’s actions quite amusing, "Did His Highness ask you to sell them?"
"His Highness wanted the servant to experience the joy of making money by selling goods; the servant finds it quite fun."
"Is this what His Highness meant by business opportunity?"