Novel Full Chapter 1247: A sprint to the S-list!
Chapter 1247: A sprint to the S-list!
Translator: Legge Editor: Legge
On this afternoon.
His mother was munching on melon seeds while watching a television drama.
His father did not enjoy watching soap operas, so he sat beside her reading the papers.
Just as the television drama was getting exciting, the image onscreen suddenly switched. Zhang Ye's voice gently came from the television, "You can wash away the visible stains, but can you wash away the invisible germs?"
Wash, your sister!
How many days have they been showing this!
My skin is peeling from washing my hands so much!
His mother said in an impatient manner, "Why are they showing commercials at such an important moment!"
15 seconds went by very quickly.
Just as his mother was looking forward to the drama returning, Zhang Ye's face appeared again. "At important times! How can you catch a cold?"
Pfft!
His mother said, fuming mad, "Why is it another commercial!"
His father said with a smile, "Can't you watch something else then?"
So his mother changed channels to Zhejiang Television.
"A Diamond is Forever."
Change channels!
"There could be a gold bar inside when you open your Brain Gold gift box!"
Change channels!
"Every single toilet is a friend…."
Change channels!
"Family Spring, a rather sweet thing."
Change channels!
"I Am a Singer is brought to you exclusively by our title sponsor, the leader in health products, Brain Gold…"
Advertisements!
Advertisements everywhere!
And coincidentally, every channel was currently showing the commercials with Zhang Ye in them during this time!
His mother got mad. "I'll just stop watching TV, will that do? I'll use the computer instead!"
As she spoke, she powered on the computer and launched the Internet browser, wanting to read some news. However, instead of reading the news, a pop-up appeared. Zhang Ye's smiling face appeared onscreen. "Our goal is—No! More! Tooth! Decay!"
No more tooth decay?
I'll beat you up until your teeth decay!
His mother went into his room angrily and dragged Zhang Ye out of bed. "Why is it all your ads?"
Zhang Ye said in a speechless manner, "Mom, I was sleeping."
"Get up! What are you still sleeping for?" His mother said, "When I turn on the TV, you're on it. When I power on the PC, you're on it again. You're on the cell phone browser pop-ups, you're there too when I'm taking the subway, just how many endorsements have you taken? Those who know will understand it's just ads, but those who don't will think that you've taken over the planet!"
Zhang Ye exclaimed, "Aiya, that's because the brand name companies have just renewed their endorsement deals and launched the new ad campaigns. They're definitely going to advertise harder and more frequently at the beginning. It's just going to be for a month or so since this is the only time that they can really build on their brand names. When they've established their brand's presence, the advertising frequency will surely drop. Enough, Mom, I'm not talking anymore. I've been so busy filming commercials these days, and when I can finally get some rest, you're shouting and keeping me awake. I'm going back to sleep now."
If even Zhang Ye's own mother was feeling this way, how would the public feel?
…
Online.
The netizens were all complaining!
"Your sister!"
"I'm going to have a mental breakdown!"
"Me too. The moment I switched on the TV this morning, I changed channels five times and every channel was showing fucking Zhang Ye's face on them. Oh my God!"
"This scammer!"
"Yeah, I keep seeing him wherever I go!"
"Zhang Ye has propped up half of the entire country's endorsement deals all by himself!"
"Half? You must mean all!"
"There really isn't anyone else who can get so much exposure like he is!"
"There shouldn't be any person in the country who doesn't know who he is, right?"
"That's right. I traveled back to my family home in the countryside two days ago. The moment I stepped into town, I saw a huge billboard that was newly built with the words 'Family Spring, a rather sweet thing' written on it. My place is just a small town, so I was really shocked to see that. Can you guys imagine how many grass mud horses galloped through my mind at that moment? This ad has spread into cities and villages across the country!"
"I've been seeing that commercial about having no tooth decay these days while watching the TV series on Shanghai TV. It always gets shown when they head into the commercial breaks. I've been forced to watch it more than 20 times already. I don't even have any tooth decay to begin with, but whenever I see that commercial, I can feel a fucking toothache in my mouth!"
"Hahahaha!"
"I'm cramping up from laughing!"
"Zhang Ye, that guy, has really angered the masses!"
But even if they scolded and shouted about this, the facts proved that even with this level of advertising intensity, the people were still able to accept it. Moreover, even if it wasn't Zhang Ye's commercials being shown at that time, it would still be impossible for the ad spots to stay empty. Some other commercials for some other brands would still be shown, so wouldn't it be all the same no matter whose commercial they were going to see? Further, every one of Zhang Ye's commercials was ingenious. There were profound ones, elegant ones, exquisite ones, brainwashing ones, and unconventional ones. If it was impossible to escape from the advertisements, then everyone would rather watch some interesting advertisements.
The ones who were kept the busiest were those in the advertising industry.
In recent days, the professionals in the advertising field were holding meetings almost every day to study and research Zhang Ye's advertisements!
…
In a classroom.
"Here, everyone have a look at the projector. Let us talk about Zhang Ye's latest endorsement for the toothpaste product. We mentioned previously that we would be talking about the sanitary ware commercial today, but after we had a quick discussion about it after we went back yesterday, we've decided not to talk about that anymore. That's because it's a commercial that cannot be replicated at all, not even by Li Xiaoxiao. She doesn't know how to write songs, and neither would the professionals in the advertising field know how to write such songs. Since only Zhang Ye can make a commercial like that, we'll skip talking about it."
…
At a gathering in the advertising industry.
"Everyone, have a look at the information in your hands. Let's first analyze that diamond ring commercial of Zhang Ye's. 'A Diamond is Forever'—this advertising slogan is amazing!"
…
At a university.
In an upper-level advertising and marketing class.
"Students, we will not be referring to the textbooks today. Instead, let's talk about the ten endorsement ads of Zhang Ye's. If anyone told me in the past that there was a god in the field of advertising and marketing, I will definitely scoff at them. But today, I suddenly have some hesitations. If there really were a god in the world of advertising, then in this age that we live in, Zhang Ye is probably the one who is closest to it."
…
Zhang Ye's advertisements had created a huge commotion!
The common folks only wanted to watch the buzz, but those in the industry were all crazily researching and learning from the ads!
If the two Family Spring advertisements had awed them, then the series of Zhang Ye's advertisements that rolled out afterwards would make the entire industry go crazy over them!
The toothpaste advertisement?
The industry was knelt to it!
The cold medication advertisement?
The industry was knelt once more!
The toilet advertisement?
The industry fell to both knees!
The attitude of the advertising field towards Zhang Ye was no longer just admiration. It had turned into worship!
If he only occasionally came up with a classic advertisement, everyone wouldn't think much of it. That was because there would always be several such classic advertising and marketing cases every year. But to continuously come up with phenomenal advertisements one after another, and they were even for the most explosively marketed products in the industry, there were no other creatives who could do something like this, be it domestically or overseas!
It was only Zhang Ye!
Only Zhang Ye could achieve something like that!
…
The news was spreading all over!
"No more tooth decay has become a popular catchphrase!"
"An advertising slogan was all it took for a diamond ring to become the standard accessory for weddings!"
"Jiali Milk goes out of stock again!"
"Zhang Ye reaches the pinnacle of the advertising endorsement field!"
"Zhang Ye—The leader of this year's advertisement endorsements!"
"Zhang Ye's endorsement pay surpasses that of the S-list celebrities'!"
A refreshing breeze in the advertising world!"
"Zhang Ye: Advertisements are also a form of art!"
"Is Zhang Ye's wedding date imminent?"
"Breaking insider's news: Zhang Ye currently preparing for his wedding!"
"Why is Zhang Ye's endorsement pay exceeding his market value? It's all down to those unique advertising proposals!"
"A brand name's evaluation of Zhang Ye: Zhang Ye is the most dedicated and professional celebrity in the industry. We are honored to be working with him!"
"Zhang Ye's advertisements 'flood' the entire country!"
"An exposure rate that defies the Heavens! Zhang Ye's popularity soars again!"
Everything was going smoothly!
With this, the "Reach the Summit" plan's fifth step was complete!
However, the next task was to return to step four and carry it out well—the recording of I Am a Singer. If luck would have it, he would very soon be able to make his first attempt at those seven spots of the S-list!