Chapter 322 ·I Want to Watch, too! (1)?

I 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󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄂Want to Watch, too! (1)

Late at night, countless fighting game fans gathered on the Metal Punch meta.

[Wow, damn, godple really is amazing.]

[Metal Punch is dominating every community, lol.]

["Reccas" are crazy fast!]

[Seriously, it's spreading like wildfire to every community, lol.]

The fighting game fans were flustered, yet entertained. Posts made from screenshots of today's lottery broadcast were spreading through communities like wildfire.

[Why the hell are they posting Metal Punch in a cooking forum, these maniacs, lolol]

[If there's a humor board, the video's there. You bet.]

[But yeah, the focus is more on Godple than on Shoulder.]

[Can't be helped, name recognition matters.]

[But honestly, who could resist Perfect Penguin?]

In particular, the penguin slide and gliding scenes showcased in the ice-breaking match were widely shared.

[Why did BBS make a fake documentary out of this anyway, lolol]

[It's an April Fools' Day video, lolol.]

[But Godple really did fly!]

[It's not a fake, it's a real documentary, lolol.]

Paired with the penguin video created by the UK's public broadcaster, bBS, as an April Fool's joke, these posts quickly racked up recommendations.

Thanks to this, the scenes had found their way onto the humor boards of nearly every major community.

[Post speed is insane, lol.]

[Is this the place to learn how to fly?]

[Only the craziest people here! Newbies, run for your lives!]

[No joke, if you want actual info, just read the Best posts.]

As Metal Punch became a hot topic, more people flocked to the communities.

[Metal Punch enters the top 5 of real-time trending metas!]

[At this rate, I'm going to turn into a social butterfly!]

[Everyone my age is playing Metal Punch now, I swear!]

[Damn, it's not like Shoulder won a world championship, lol.]

[Purple Coin effect is hitting instantly!]

[Now I get why Kemalcon is needed, lolol.]

As the communities grew active, the fighting game fans were satisfied. Naturally, the people who gathered started to talk about the tournament.

[Where's the best place to watch the tournament?]

[Of course you gotta go to Serengeti, lol.]

[Shouldn't we go to Tri?]

[Says who? Want a fight?]

[Seriously, why is this even a debate?]

The most important topic was the choice of platform.

The majority of fighting game fans—and, in fact, most people who watch online broadcasts—don't have strong loyalty to any given "platform".

[You're going to ditch Godfather, who's busting his ass for the fighting game scene?]

[Honestly, if you're a real fighting game fan, cheering for Shoulder is the only answer, right?]

[This tournament wouldn't even exist if Shoulder hadn't pushed for it, but now everyone wants to go to Tri, lol.]

[Oh lol, obvious newcomer.]

Feelings about each platform could differ depending on convenience.

Some people felt belonging to a platform and looked down on viewers of other platforms, but they were a minority.

[If you're a true fighting game fan, shouldn't you even consider moving past Shoulder?]

[No need to cheer for Shoulder religiously, though.]

[Honestly, if you want hype, tri is a lock, with everyone's cheering for their team, lol.]

[If not for Godple, none of this attention would've been here.]

For viewers, what mattered most wasn't "where" the broadcast was, but "who" was broadcasting.

They didn't care about the platform out of love for the platform itself, but because their favorite streamer and BJ were there.

Especially in non-mainstream genres, where there were few streamers, fighting game fans' loyalty to platforms was even lower.

[Wow, I've never had to think about this before.]

[I used to just watch on Serengeti, lol.]

[No, yeah, I'd sometimes only check out Skullkim's tourneys on Tri.]

[I only used Tri for the IVO world championship.]

[This time, it's on-site attendance (virtual), so I have to actually decide...]

So while fighting game fans mostly used Serengeti, they were more like migratory birds who moved to where the event was, rather than preferring a specific platform.

But since this tournament required watching in the stadium itself, a decision had to be made.

[Godple's a general game streamer anyway, so they'll leave soon, right?]

[Just pick the team that looks likely to win.]

[Tri needs matching uniforms, so I'm going to Serengeti, lol.]

[All you have to do is wear something purple, but you're using that as an excuse, lol.]

[If you want to hang out with strangers, go to Tri, lol.]

[Outsiders to Serengeti, insiders to Tri?]

[Lol, dividing us into outsiders and insiders again, lolol.]

[Whatever, let's decide by a 10-match set! The winner goes to Serengeti.]

[What 10-match set, you crazy people, lolol.]

Some used even this as an excuse to enjoy the game. In this way, the community grew ever more lively.

[Wow, this time it isn't just Korean fighting game fans coming to the tournament.]

One post changed the mood completely.

* * *

North American community, reddit.

Fighting games were considered a niche genre worldwide. As a result, there were few related events, and fighting game fans around the world were hungry for them.

Every so often, posts about tournaments run by Shoulder on Serengeti would crop up, but they received little interest.

After all, these were local tournaments limited to Korea, and the participants weren't pro gamers but personal broadcasters, so most of them were unfamiliar faces to North American fighting game fans.

This time, however, things were different.

[Shoulder is holding the biggest tournament ever.]

At first, this Reddit post gained no special attention, just like previous times.

[-Wow, did Shoulder hold another charity tournament?]

[-Shoulder is amazing—spending his own money to grow the genre. Why don't we have influencers like this in America?]

[-Korea is blessed for fighting game users. Just having Shoulder is a blessing, lol.]

The first comments were written without reading the article carefully, just making assumptions. But after people actually read it, the atmosphere in the comments changed.

[-WTF? PerfectPlay? Isn't that the player who started Mimicry?]

[-Same name as in the IVO Guide. It's him!]

[-Guys, guys! That's not all! Purple is a super rookie who beat the Japanese champion Triple!]

[-Damn! Shoulder really got a big name for this one!]

While most participants were unknown, Lee Gyeongbok was already famous among North American fighting game fans.

Those interested in his participation looked into more details.

[-OMG! Is Shoulder finally going to stream on Tri?!]

[-Nah, read carefully. They're still streaming on local platforms, but now they're expanding.]

[-If they're streaming on Tri, we can watch too, right?]

[-Fxxking Awesome! We can see it right in the stadium? This is totally insane!]

[-What? Is this an official IVO tournament? How did this even happen?]

[-Ahh! What's the time difference with Korea? Crap, will it work for my time zone?]

The more they read, the more excited people got. Just the match between Shoulder and Lee Gyeongbok made the tournament worth watching, but the possibility of seeing it live in the stadium took it to another level.

[-No announcement on IVO?]

[-It's got nothing to do with IVO. It's just Korean streaming platforms sponsoring it.]

[-Wait, what about commentary? Coverage?]

[-God plz no...! Apparently, this event is only in Korean.]

That excitement soon faded. The fact that it was a Korea-only event posed too many obstacles for foreigners.

[-Anyway, I'm going to watch. If I'm just there to see the match, I don't need to understand Korean, right?]

[-Totally agree. You don't need words for a match!]

[-They say there's going to be a cheering battle too? I guess I need to get a purple uniform ready.]

[-Guys! I found this photo on a Korean community! This is the official uniform!]

[-Oh? The hoodie design is cool. Koreans sure do care about fashion.]

[-Wow, what does this "Perfect-common Sense" even mean?]

When someone posted a picture of the Perfect goods, people laughed. To those unfamiliar with the meme, the slogan looked odd.

[-It just means it only applies to Purple. It's a meme, like 'CCBH'.]

[-lol, if someone doesn't know, they might think it's for diehard rule-followers.]

[-Agreed. "Have perfect common sense"? Sure, it's needed, but still.]

[-Oh no... Found the store, but sadly no overseas shipping.]

[-I knew it! Koreans always keep all the perks for themselves! :(]

[-I'm a fan of Shoulder, so I'll go to Serengeti, that local platform!]

[-Yup! No real reason to stick to Tri.]

A few tried to sign up for Serengeti, but had to give up quickly.

[-OMG, maybe it's because I'm overseas, but any channel I enter lags like crazy!]

[-I only watched through the screen, and at this level of delay, I'd be time-traveling at the stadium, xD.]

[-Shit, just use Tri if you're going to watch on screen anyway!]

[-There's a reason local platforms stay local, lol.]

[-There are limits to watching from overseas.]

Watching a Serengeti stream overseas caused major lag. In the end, people had to give up on using Serengeti.

[-How many viewers were there when Shoulder won?]

[-You mean the IVO world championship, right?]

[-Shoulder's won so many tournaments, lol.]

[-If you mean that one, I remember about 90,000 viewers.]

[-This time, with ordinary Korean viewers, there'll be even more.]

[-Yeah, thinking about viewer numbers, tri is the only answer.]

It looked like even more people than the world championship would come to watch. For that reason, choosing the global platform over the local one made sense.

* * *

Around the same time, at the Serengeti headquarters.

Though it was late at night, Bang Hanul was still in the CEO'sOffice.

After monitoring the bracket lottery broadcast, he had spent a long time on the phone.

"All right. I'll convene a board meeting and get back to you officially."

On the other end was the CEO of Tri Korea.

Bang Hanul clicked his tongue shortly after ending the call.

'You really can feel the difference, huh.'

The original agreement was that both sides would broadcast from their respective official Channels.

But now, tri's North American HQ and Japanese branch had requested coverage as well.

The contract explicitly specified the 'Korea' official Channel, so Tri Korea couldn't decide alone—they had to get in touch.

'It feels good to have them bow their heads to me...'

Bang Hanul was pleased that Tri had to come and ask, but he also felt a tinge of bitterness.

'In the end, we're just a Korea-only platform.'

Regardless, that was the reality.

As a global company, tri had servers all around the world and could handle traffic without difficulty. Serengeti, however, was in a different position.

'If we push to stream overseas, even local viewers would experience delay.'

Serengeti only used Korean servers; handling overseas traffic could have negative side effects.

This was exactly the kind of situation where chasing both rabbits meant catching neither.

'In the end, if we allow it, only Tri will benefit.'

Making a choice that helps the competition is foolish. But there was a reason Bang Hanul didn't reject it immediately.

'This time, the scale really is different.'

Back when Shoulder was the sole tournament host, this never happened.

What had changed this time, though, was one thing.

'Purple, it's thanks to that guy.'

After all, why would overseas viewers care otherwise? It's not as if they would know all the Korean streamers.

Of all the participants, only one other than Shoulder was familiar to foreign fans.

'Management can't just chase after immediate short-term gains.'

Bang Hanul lightly tapped the sofa with his fingers as he quickly ran the profit-and-loss calculations in his head.

'We're not sponsoring the tournament just to boost viewers.'

Increasing viewership was only a short-term gain. The fundamental reason for sponsoring the tournament was to raise their brand profile and public image.

'People who want to watch will do so anyway.'

Blocking overseas streams wouldn't actually block foreign fans.

'The fighting game world is small enough as it is—its fans won't be stopped by language barriers.'

Tri had only asked for the sake of their overseas viewers. Rejecting it wouldn't make those viewers give up on watching.

'In that case, it's better to get what we can out of it.'

Allowing overseas streaming through Serengeti's "permission" would boost the platform's recognition and improve its image among international viewers.

It was obvious the Tri CEO had made this calculation, too.

'Even if we're not fully ready yet...'

His fingers, which had been tapping the sofa, stopped. Bang Hanul stroked his chin thoughtfully.

'To attract investment and opportunities, you have to keep your brand strong and build recognition.'

Having finished sorting his thoughts, he figured he'd discuss the details with the executives in their meeting.

He chuckled to himself.

"This is something else..."

He was again struck by just how valuable Lee Gyeongbok was.

'I need to redo my calculations.'

Originally, he'd intended to actively recruit Lee Gyeongbok once his contract with Tri was over—but now, he was less sure.

'When that time comes, will we really be able to afford him?'

Lee Gyeongbok's growth was already far beyond expectations. At this rate, it wouldn't be Serengeti "recruiting" him.

'Focusing on brand image may be our only real option.'

The right to choose always belonged to the strong. And soon, Lee Gyeongbok would—

'That's how we'll get him to choose us.'

He would be in the position of choosing his platform.

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