Chapter 311 ·Product Launch, Final Check (2)?

Product 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󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄀󠄁󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄁󠄁󠄀󠄁󠄁󠄀󠄁󠄀󠄀󠄁󠄀󠄀󠄀󠄁󠄁󠄁󠄀󠄀󠄁󠄁󠄁󠄁󠄁󠄁󠄀󠄀󠄀󠄀󠄁󠄀󠄂Launch, Final Check (2)

* * *

At the headquarters of ShopFandom, a professional goods shopping platform.

The MD team leader blinked blankly at a report from a team member.

"The selection for the first sale items is tomorrow, right? Hasn't Purple's vote ended yet?"

Worried that he might have mixed up the dates, he checked, but he wasn't mistaken. There was still a day left until the vote ended.

However, there was something even harder to understand.

"Besides, preparing for resellers?"

He ruffled his hair in confusion, his expression troubled. The ShopFandom side was aware of the reseller issue as well.

'There's no proper way to deal with this, so how should I explain...'

They did have some accounts they suspected were resellers. But they were only suspicions, and there was no evidence to take action.

"No, team leader. They're not asking us for a countermeasure, but Purple says they'll suggest a countermeasure on their side."

"Huh?"

The team leader blinked in response to the team member's report, then quickly grasped the situation.

"Oh, so they're not asking us to prepare something?"

"Yes, that's right."

"Oh, I must have misheard."

He waved his hand awkwardly, smiling in embarrassment, then tilted his head.

"But they say they have a countermeasure? For resellers?"

"Yes. So a meeting..."

"That's perfect. Tell them to come by at a time that's convenient."

At the sudden interruption, both turned their heads. Over the partition, the ShopFandom CEO was smiling.

"Oh, CEO!"

Both bowed deeply.

"I regretted not saying hi when you visited last time. You're going to be a VIP here, so it would be great to greet you personally."

He stroked his chin with interest, finishing his thought.

"And since there's a countermeasure for resellers, we just can't not hear it, right? Please get things ready."

"Oh, yes! Understood!"

"All right, good work."

With the CEO's permission, the team member quickly began composing an email.

* * *

Lee Gyeongbok and Park Juho arrived at the office building.

"Didn't expect we'd be coming again so soon."

"Well, it's for good news."

Having planned the merchandise only a few days ago, they found their way to the MD team with familiar steps.

"Oh, you're here! This way, please."

"Huh? Not the meeting room...?"

Strangely, the team leader led them not to a meeting room, but somewhere else—straight into the CEO's office.

"Oh my, welcome!"

As soon as the team leader knocked, the CEO greeted them with a bright smile.

Up to that point, his reaction was all prepared in advance.

'What the...?'

But once CEO saw Lee Gyeongbok's face, he couldn't help but be genuinely surprised.

'No way, he's this handsome?'

His looks were far beyond expectations. The moment the CEO saw his face, inspiration flashed through his mind.

'With these visuals, no wonder Cheoeumjedang is after him.'

He'd already heard a story from Jang Daye. Now he truly understood what she had said.

'There was a reason CEO Jang wanted me to connect them.'

A genuine smile spread on the CEO's lips.

'But it's not the time yet.'

It wasn't the right moment to grant Jang Daye's request. She was an important client, but so was his relationship with Lee Gyeongbok.

They needed to build trust first before gradually bringing up that story.

"Thank you again for choosing us at ShopFandom."

"It has such a good reputation. That's thanks to your management, CEO."

They exchanged brief greetings and kind words. Then, Park Juho lightly cleared his throat and got to the point.

"These are the survey results from our Q-tube channel."

He projected the poll results as a hologram. After hearing the ensuing explanation, the CEO couldn't help but exclaim in admiration.

"Wow... I've been in the merchandise business for a long time, but results like these are very rare. Reaching 300,000 people in just two days is incredible."

The CEO had dealt with plenty of 'influencers' over the years, knowing that, as the word suggests, 'influence' meant everything.

Even if it was just a single click, moving 300,000 people in two days was no ordinary feat.

'And just three months after starting his channel...'

Given that Lee Gyeongbok had only been broadcasting for three months, other comparisons were pointless.

Once again, the CEO realized Lee Gyeongbok's value and felt even more delighted.

"With this level of engagement, the conversion rate should be above average, too. The selected items can go into production immediately, the sales page is ready, and as soon as Purple gives final approval, we can get started right away."

With barely contained excitement, the CEO explained. He wanted to show that ShopFandom was also making efforts, having recognized their partner's value.

Lee Gyeongbok nodded and smiled at the explanation.

"You're incredibly quick with everything. We already placed an order for our figures, too. But we have a request regarding the figures, which is why we asked for this meeting."

"Ah, so that's about the reseller countermeasure."

The CEO's eyes sparkled. What kind of story would it be?

"Yes, first, we're planning to set the figure's price at 200,000 won."

"...200,000 won?"

The CEO's eager eyes wavered. Despite his experience, this was a perplexing figure.

'Is he a meme or just obsessed with money?'

The CEO spoke up cautiously.

"Well, we've been working to diversify our sales categories, too. Usually, sD figures are in the 20,000 to 30,000 won range. If it's a complicated design or a strong IP, it can be more, but it usually tops out at 80,000 won."

No matter how popular the product, this was an outrageous price. Even the most loyal fans would balk.

He explained, hoping they'd reconsider such an excessive price.

"Yes, we checked as well. The factory order price comes to 18,000 won each, and we only plan to take about 10% profit."

"10%?"

Now the CEO was confused again. Was he hearing this right?

'If you sell it for 200,000 won, how is the margin just 10%? Isn't that selling at 20,000 won?'

Luckily, Lee Gyeongbok continued.

"This is where we need ShopFandom's help. To match the margin, we need a 90% discount coupon. Can you issue those?"

At the keyword "discount," the CEO's mind grew even more confused.

"This is a countermeasure we prepared for resellers. You might not know, but we once held a viewer participation event for a game called Escapers."

Park Juho brought up supporting data as a hologram, as if he'd expected this.

[〈Do You Know Purple?〉]

It was a test to select the second batch of OTP participants. But what did this have to do with things now?

"It was originally a process to encourage fan participation. We're planning to upgrade this test and use it to issue discount codes."

"To filter for real fans...?"

The CEO's mind snapped into focus. His eyes widened, and his mouth dropped open.

"That's it! A measure against resellers! True fans can buy with the discount code for 20,000 won, but resellers using macros will end up paying 200,000 won!"

"I'm glad you get it right away."

Lee Gyeongbok nodded.

Even if a reseller bought a figure for 200,000 won to sell at a higher price, no one would buy it.

The actual retail price was 20,000 won.

"Even resellers who aren't using macros won't matter. If they're not my fan, it'll be hard to pass the test. By the time they find all the answers, the real fans will have bought everything and sales will be over."

The CEO covered his mouth, marveling inwardly.

'Honestly, this isn't exactly welcome.'

As a platform, it wasn't great news. Even just one more step in the buying process creates a psychological barrier.

'But that only applies to ordinary goods.'

This method only worked because the product was "goods" with a unique appeal.

'And with loyalty like Purple's fans have, it'll work.'

It wasn't a universal method for all influencers. It only worked with fans with exceptional attachment.

'Purple believes in his fans, too.'

It wasn't just the fans' affection that mattered. Lee Gyeongbok had to trust his fans to go through the extra steps to buy the goods.

This was a method built on mutual trust and affection.

'... Has this ever happened before?'

There were plenty of influencers who nervously fretted over whether their goods would sell. Even those who were sure their goods would sell out didn't care about resellers.

After all, isn't money from resellers still money? Even if they were emotionally uncomfortable, no one ever actually planned for this.

'Purple is the real deal. The one fans have been waiting for.'

Wasn't the very reason he founded ShopFandom to bring influencers and fans closer?

The CEO felt a genuine joy for the first time in a long while. His decision came instantly.

"Of course, we'll help! With this method, you'll need discount codes for the same-day sale, right? I'll instruct the team to issue them in line with daily sales volume."

"Thank you so much for agreeing so readily."

"Then orders for the goods can begin right after the vote ends tomorrow."

Lee Gyeongbok and Park Juho expressed their gratitude with satisfaction. The cheerful laughter of the three brightened the CEO's office even more.

"So now, the real beginning starts."

"Ha ha, it'll go well. I have a great feeling!"

Just as they were wrapping up the details and about to end the meeting, the CEO clapped his hands lightly.

"Oh, if you don't mind, I have a suggestion."

"Yes?"

"What kind of suggestion?"

The two asked curiously, and the CEO smiled as he explained.

"Would you consider modeling the goods yourself?"

* * *

On their way back from the meeting,

Lee Gyeongbok and Park Juho discussed the CEO's suggestion in the car.

"I never thought about modeling the hoodies myself."

Unlike other goods, apparel items needed to be shown worn—a so-called "fit shot."

But there was something even more unexpected.

"It's one thing for you, but for them to ask me, too!"

Not only Lee Gyeongbok, but Park Juho as well had received the suggestion.

Given his disciplined personality, he kept himself in great shape and "fit" was one of his strengths.

"All that prep for the fan meeting got me recognition in an unexpected area."

Park Juho joked, seemingly in a good mood. But only for a moment—he then adjusted his glasses and switched back to work mode.

"Still, it's not a bad offer. ShopFandom's clothes are usually photographed on mannequins to save cost."

"Oh, that's right."

Lee Gyeongbok checked other clothing photos on ShopFandom's site and nodded.

The designs varied, but all clothes were displayed on the same mannequin.

"It's all right, but there's a lack of that signature 'goods' vibe."

"True. But the CEO offering to cover the shoot costs means he's willing to invest in you."

Hiring a model wasn't the end of it. For mannequin photos, staff just pressed the shutter in a set pose, but for a live model, a professional photographer was needed.

The CEO said he'd pay for that himself.

"Hmm... Since it'll only be shots of my body, it's not a big deal."

Since Lee Gyeongbok preferred to keep his face hidden, the photos would be shot from below the head. Mannequin photos were also shot like that to emphasize the product.

"I did a bit during the Showdown shoot, remember? But honestly, I felt pretty awkward."

Lee Gyeongbok already had some experience as a model. At least, for the Gunner Ground Showdown ad, having a "dummy" nearby made it feel more natural.

But hoodie modeling would be an offline shoot, and there wouldn't be any scenario like with Showdown.

"Why not ask a veteran?"

"A veteran? Oh..."

Lee Gyeongbok quickly caught on to what Park Juho meant.

"I did think about it when the suggestion came. But that's not what they were hired for, right? Feels a little rude, makes us sound like a real Black Company."

"I guarantee they'd jump at the chance to help you. After all, before they were a staff member, they were a fan."

"Is that so? Hmm... I'll try asking."

Lee Gyeongbok called at once.

After a brief explanation, the answer came immediately.

〈Oh! Of course I'll help!〉

The excited voice belonged to none other than—

〈To be honest, I thought my modeling experience was useless by now, but I'm glad it's coming in handy!〉

Former model and global communications manager—Jo Daehan.

"Then please coach me a bit."

"I'm happy to help!"

Both laughed at the cheerful reply.

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