Food: Selling Boxed Meals at a Construction Site
Chapter 225 - 194: I’m Really Willing to Work Overtime
Chapter 225: Chapter 194: I’m Really Willing to Work Overtime
Xu An had already left, and it was now nine o’clock at night, but Tang Wen was still sitting in front of her computer, blue-light-blocking glasses on, tapping away at the keyboard. She then sent the draft of the post to Xu An.
After getting an "OK" from Xu An, she polished the post one more time before publishing it on their official social media accounts. Only then did Tang Wen yawn, shut down her computer, and pack her things to go home.
’Even though I’ve been working crazy overtime during my time at Xu’s Fast Food Restaurant, it’s been completely voluntary, not because I was forced to, whether overtly or implicitly. Most importantly, the overtime feels worth it. It gives me a sense of accomplishment.’
’In just a few short days, Xu’s Catering’s accounts have gained a ton of engaged followers on all platforms. The first step is always the hardest, and we just sailed right past it. This feeling of our follower count skyrocketing and the constant engagement is just amazing!’
’If I had proposed these event plans back at Qiansheng Group, they wouldn’t even have made it past my department head, let alone be discussed in a meeting. I definitely made the right call quitting that job.’
「In a mid-range residential complex in Hai City.」
Yu Liang’s social media account had unexpectedly gone viral late last year. Afterward, he leveraged his follower traffic to run ads and sell products, earning more than he did at his nine-to-five job. As his follower count and income continued to grow, Yu Liang gradually began to look down on his regular profession. He finally quit his job in April of this year to dive into the burgeoning content creation industry.
Yesterday, he had been invited by Xu’s Catering to attend the grand opening of Xu’s Braised Shop. He had assumed that a business willing to spend so much on an opening event must be a sizable establishment, or perhaps a niche braised food shop with a unique aesthetic.
But when he arrived, he discovered that this much-hyped Xu’s Braised Shop was really just an ordinary braised food joint, even smaller than the average storefront! Still, thinking of the shop’s flashy opening event and the prizes, Yu Liang hesitated for a moment and chose to stay, unlike some of the bigger influencers who turned and left on the spot with sour faces.
’Those guys are major bloggers and influencers with eighty or a hundred thousand followers. A small fry like me with just over ten thousand should keep his feet on the ground and take things one step at a time.’ Xu’s Braised Shop didn’t disappoint him. The Hellish Braised Flavor piqued the interest of many, and Mr. Sun winning the first prize of ten thousand yuan created a small frenzy.
Yu Liang didn’t wait until he got home to edit and post his promotional content. Instead, whenever he saw something with the potential to go viral, he would snap nine photos, add a brief caption, and post it immediately.
This strategy proved to be highly effective. By the time he posted about Mr. Sun winning first prize, his previous four posts had each already been shared over three hundred times, received over one hundred comments, and garnered over a thousand likes. After his initial viral post, these were the fastest four posts to reach this level of engagement; previously, it would have taken a full twenty-four hours to see such results.
He thought this was the peak, but it turned out to be just the beginning. Starting from four in the afternoon, the stats for all six of Yu Liang’s posts began to skyrocket, and his follower count soared along with them. By ten at night, his follower count had astonishingly reached 21,372! He had gained over seven thousand followers since that afternoon!
Almost every time he refreshed the page, he saw his follower count jump by several more! He was thrilled, clutching his phone and constantly refreshing, a goofy grin spreading wider and wider across his face.
After another refresh, a notification suddenly popped up at the top of his screen. Xu’s Catering—an account he had notifications on for—had just published a new post. Before his brain could even process it, his finger had already tapped on the update.
"TA-DA! The grand opening of Xu’s Braised Shop was a huge success! The five hundred pounds of braised food we prepared today actually sold out within six hours! You guys are incredible! To thank you for all your enthusiasm, I pestered the boss all day and finally managed to get a new bonus for everyone!
If tomorrow’s sales at Xu’s Braised Shop reach one thousand pounds, we’ll add another first-prize winner on Wednesday! The prize is the same! That’s right, a free pound of braised food every day for the month of September and a ten-thousand-yuan cash prize! (And I’ll let you in on a little secret: if Wednesday’s sales are also strong, there might be even more bonuses in store!)" ℴ𝒗ⅇ𝑙.
’Holy shit! They’re giving away another first-prize package? Xu’s Catering is insanely generous!’
Without a moment’s hesitation, Yu Liang shared the post to his own account with an added comment: "Whether we get another first-prize slot on Wednesday is up to all of you! If we do, I’m definitely entering, no matter what. That said, I’ll be buying fifty pounds of braised food tomorrow to give away to my followers—limited spots, first come, first served! Consider it my contribution to securing that extra first prize from Xu’s Braised Shop!"
The instant he shared the post, it got twelve likes, followed by three brand-new comments.
"What time are you going tomorrow, blogger? (smirk)"
"I just followed you and there’s already a giveaway? Love it!"
"Another first-prize slot! Even though I can’t really handle spicy food, I’ll do my part for my spicy-food-loving brothers and sisters out there. I’ll go buy five pounds after work tomorrow! Assuming it’s not already sold out by the time I get off work..."
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