Chapter 801 - 300: Scheming Against Yu, Dominated by Yang Chen

Chapter 801: Chapter 300: Scheming Against Yu, Dominated by Yang Chen

(The items described in the previous Chapter include a silver steel wool bracelet from Tiffany, an air vest from LV, a straw hat, beach shorts, and Gucci’s rubber crystal sandals. I’m not making this up; these items really exist. You can search for them online. I just switched the items from Tiffany and Gucci for the sake of the plot. This section demonstrates the protagonist’s ability to create viral hits effortlessly, outdoing those designers. The subsequent storyline involves the protagonist opening a jewelry store in collaboration with two foreigners, and these designers voluntarily join him, saving the trouble of recruiting slowly. I’ve posted pictures in the comments section, feel free to take a look.)

Three days went by in the blink of an eye, and Freeman had already produced samples in the factory.

To be honest, these items are bizarre indeed, but they don’t look too bad.

For instance, this steel wool bracelet was made of silver to increase its value, and after discussion, the Dragon Country District priced it at 81,000 Dragon Country Coins.

The straw hat is priced at 8,200 Dragon Country Coins, the vest at 26,000 Dragon Country Coins, the beach shorts at 5,000 Dragon Country Coins, and those crystal sandals at 4,500 Dragon Country Coins.

Once the samples were ready, Freeman hurried back to the LVMH Dragon Country Headquarters to have the products photographed by a dedicated photographer, creating detailed images for online sales and large posters for store sales.

At midnight, all stores in the Dragon Country District replaced their posters with these new products, and the Dragon Country website also uploaded detailed images of these items.

Simultaneously, LV’s official Weibo and Douyin accounts also shared the updates about the new product releases.

Soon, netizens flocked to the news.

"I heard Louis Vuitton has launched new items, each more bizarre than the last. Is my grandad’s straw hat for planting rice now available?"

"I don’t believe anyone would actually buy these things. Are rich people out of their minds? Even my uncle in the countryside doesn’t wear hats like these. And those crystal sandals, dammit, are they not the ten Dragon Country Coins ones you find at rural market stalls?"

"Air vest, haha... I’m going to die laughing. Surely no one would buy this?"

"Luckily, big brands have a conscience and don’t cheat the poor. We’ll just take a look; whoever’s got a loose screw can go buy them."

...

Anyone providing such comments is definitely not an LV customer, so the brand couldn’t care less about their opinions.

LV’s actual customers, however, gave completely different feedback.

"Wow, LV’s products are always so unique, I must buy them. I’ll go to the store to preorder tomorrow."

"I’ve already preordered online. Those who know, know. There’s no need to explain to those who don’t. Just go wear your street stall clothes. Since when can any Tom, Dick, or Harry discuss LV?"

"Haha... Some people’s mindset is stuck on clothes being practical and durable. Please, it’s the year 2202; there can’t still be so many poor people whose only demand from clothes is keeping warm and covering up. Haha..."

"I have to say, LV’s designers really put a lot of thought into it; they are truly master-level designers. Why do I say this? When you take these items to the street, anyone with a discerning eye can immediately tell they are LV’s products. If other products didn’t have a brand logo, could you tell which brand they are? Of course, I want people to recognize at a glance that I am covered head to toe in LV. Do you poor folks understand this principle?"

"Totally different channels, not in the same circle; no need to force any integration. You wear your street stall clothes. Let us bear this loss. Haha..."

...

This is the power of the brand.

It’s just like Apple users who are willing to spend 60 bucks on a needle overusing the Android needle, while Android users think she’s brainless, but she scoffs at you for being poor and not affording it.

Or like how people criticise Longwei phones selling 4G for nine thousand, yet it still doesn’t stop many customers from choosing Longwei. Even new phone models sell out.

The rationale is the same.

By noon, on LV’s official website, each of these items had preorders exceeding 10,000, with preorders in stores breaking a thousand.

For LV, with such high prices per item, having this many orders confirms it’s feasible to mass-produce and release them in the market.

Take the steel wool bracelet, for instance, priced at 81,000; ten thousand sold would be a sales turnover of 810 million, so mass production is certainly viable.

And this is just preorders; once the actual products come out, even more people will rush to grab them.

At this moment, Yang Chen was out making deliveries.

Wu Yue called him.

Wu Yue: "Mr. Yang, it’s a huge hit, a huge hit!"

Yang Chen: "Who’s a huge hit?"

Wu Yue: "The quirky designs you created... Oh, I mean, the blockbuster items you designed, they’re all huge hits. All preorders on the website have broken ten thousand, and preorders at stores have broken a thousand too. As per your requirements, preorders need a 30% deposit, which means those customers really intend to buy them. This is just the preorder sales situation; if mass-produced, they’ll definitely sell out. Mr. Yang, you’re incredible, casually designing items more popular than those by professional big-name designers."

Yang Chen: "I was just playing around casually. Since they’ve hit it big, you should make those designers fulfill their promises."

Wu Yue: "Understood! I’ll call someone to contact them immediately to fulfill their promises."

At this moment, those designers who bet with Yang Chen were looking at the over ten thousand sales on the LV website, all lost in thought.

Could it be that their designs were really too conventional?

Could their design philosophies really be falling behind the trends?