Chapter 796 - 299: Yang Chen’s Bizarre Design for LV

Chapter 796: Chapter 299: Yang Chen’s Bizarre Design for LV

Yang Chen’s idea was actually inspired by what Yu just mentioned about having teachers teach online, integrating the most popular element of live-streaming product promotions.

Yu is definitely familiar with the capabilities, character, and life pressures of the teachers under him, so we can leave a few teachers based on their willingness. We don’t need too many, five or six will do.

We should still do live-streams online, but instead of online teaching, they’ll be live-stream selling.

Yu shook his head and said, "That certainly won’t be easy. Right now, only big streamers can effectively sell products. If our sales don’t match up, it won’t have any impact at all for a listed company. Besides, they’re teachers, after all. If they’re like those streamers who shout every day ’not 998, not 198, only 98,’ I find that too insulting for them. I’ve already left them without a job; I can’t take away their last shred of dignity as teachers."

Yang Chen nodded and said, "President Yu, you’re mistaken. If you follow your routine, these teachers will never find a way out, even if they work tirelessly day and night. We need to fully leverage the teachers’ strengths. What strengths do they have?"

Yu thought about it and said, "They might be somewhat cultured."

Yang Chen: "Exactly, knowledge. Knowledge is something those online streamers don’t have."

Yu became interested and urged Yang Chen to explain in detail how to proceed.

Yang Chen shared his thoughts with Yu.

While others are selling rice, streamers are likely to just talk about the brand and how cheap it is, and even if they try to come up with new tricks, they can’t.

However, when Eastern Group’s teachers sell, they could talk about the local customs and history of the place of origin, explain from the perspectives of physics, chemistry, biology why certain foods can lower blood pressure when eaten, or why some foods eaten together can cause poisoning.

Doesn’t this differentiate them from those online streamers?

As viewers watch the live-stream, they’re learning something. When they’re entertained and the product being explained happens to be what they need, how could they resist placing an order?

The teachers at Eastern Group need to cultivate a loyal customer base, making them feel like they’re buying not just the products but also knowledge. Make them feel that purchasing the products we promote is high-end, different from what other streamers sell while shouting ’not 998.’

LV customers genuinely disdain other low-end brands. Even if LV sells something bizarre or expensive, they would still buy it. Even if other brands are cheap and cost-effective, they won’t purchase them.

That’s because they see LV as a symbol of their status. They perceive other brands as trash that don’t match them and would lower their standards.

If Eastern Group can cultivate this mindset in their clientele, make them feel that purchasing products from teachers includes knowledge, distinct from products sold by other streamers at ’not 998’ prices, we could sell at a higher price, and people will still purchase as long as they’re willing. Won’t performance and profits follow?

Initially, sell existing brands. When Eastern Group’s brand becomes well-known, we can develop our own brand by finding factories to produce, scaling up, becoming stronger, and once again achieving great success.

Yu immediately laughed heartily, shaking Yang Chen’s hands excitedly.

"President Yang, you are truly brilliant, much sharper than us old folks. Our board and shareholder meetings, along with countless internal meetings, haven’t come up with a solution as effective as what President Yang formulated in a few seconds," Yu said smilingly.

Yang Chen: "I attended your English tutoring classes in school, so I know how popular you were. Now seeing such a company decline, I can’t bear it. I’ll buy shares in the secondary market to boost stock prices. If it’s convenient for you, President Yu, you could release some shares to me. I invest in other companies without getting involved in management, just waiting for dividends. Of course, while I won’t manage, I must retain the voting right represented by the shares I hold. What’s that saying? I may not use it, but I must have it."

Yu: "Haha... understood, understood. New Oriental Group holds 55%, Imagination Investment Company holds 9%, and I personally hold 4.99%. Other shareholder proportions are very small and can be ignored. While the company is currently in trouble, with stock prices plummeting, President Yang can acquire some equity from the secondary market. I’ll release about 5% to you. How does that sound?"

Yang Chen: "Agreed! However, President Yu, you’ll need to work with me by first releasing some unfavorable news to suppress the stock price, so I’ll spend less acquiring shares. As compensation, I’ll ensure Douyin directs some traffic to our live-stream rooms. Also, I’m planning a self-driving tour. Initially, my route was to follow the Sichuan-Tibet line, but now it can be slightly altered. The streamers can accompany me. In each city we visit, we’ll promote local specialty agricultural products, adding tags to help farmers, making our success easier."

Yu: "Haha... Alright! Everything follows President Yang’s lead."

Yang Chen took a sip of tea and said, "Thank you for the tea, President Yu. I’ll be on my way."

Yu: "Do you still need to deliver food, President Yang?"

Yang Chen: "At this hour, what food delivery? I’m heading out to drive for a ride-hailing service."

Yu was suddenly speechless and looked shocked.

Such a wealthy person, yet doing ride-hailing and food delivery?

After seeing Yang Chen to the elevator, Yu excitedly rushed back, clapped his hands, and shouted, "Everyone, stop what you’re doing. I have something to discuss with you all."